Studies & Tests

    • Featured Snippets: New Insights, New Opportunities

      Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.

      Eric Enge/ Stone Temple Consulting- 15 readers -
  • Rating the Smarts of the Digital Personal Assistants

    … On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers…

    Eric Enge/ Stone Temple Consulting- 23 readers -
  • Does Google Use Chrome to Discover New URLs for Crawling?

    … Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put that to the test…

    Eric Enge/ Stone Temple Consultingin Google- 31 readers -
  • Google Home vs. Amazon Alexa Showdown: Which One is Smarter?

    … The arrival of the Amazon Echo in the U.S. on June 23, 2015 was notable because it was the first mass-market consumer-level device responding to voice control with general purpose functions, such as playing music. More recently on November 4, 2016, Google released a competing device known as Google Home. At Stone Temple, we’ve been tracking…

    Eric Enge/ Stone Temple Consultingin Google- 22 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … for their overall search results, and they’ve scaled it back a bit. New study shows Google indexing of Tweets has declined over time.Click To Tweet What most people don’t realize is that Google’s indexation of Twitter is often a bit slow. We’ve shown that consistently through our four studies in the topic. Look at how many tweets are indexed…

    Eric Enge/ Stone Temple Consultingin Social Google- 19 readers -
  • Shopping and Finance Apps: What Do People Care Most About?

    … We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report…

    Eric Enge/ Stone Temple Consulting- 25 readers -
  • Are Links Still a Powerful Ranking Factor? (New Study)

    … they are. It’s content and links going into your site. Do tell now? What the Moz and Searchmetrics Studies Showed Both Moz and Searchmetrics have run groundbreaking studies on ranking factors, and each includes a look at links. You can see them here: Moz Correlation Factors Searchmetrics Ranking Factors You can see some of the basic data points…

    Eric Enge/ Stone Temple Consultingin Paid Search- 42 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … makes it noteworthy. The reason is that Google tests many different types of algorithms, and many of these are retired as not being effective. When Google has gained confidence in an algorithm, they take steps to tweak and enhance that algorithm, often many times. Google's continuation of mobile ranking updates shows mobile matters to Google.Click…

    Eric Enge/ Stone Temple Consulting- 24 readers -
  • RankBrain: A Study to Measure Its Impact

    … language of most users will always make sense, whether or not search engines exist. If you haven’t already (hopefully you have!), you can increase your emphasis on using truly natural language on your web pages. The real impacts of RankBrain are: An increase in overall search quality. An increase in Google’s confidence that they can use machine-learning algorithms within the core search algo, which has already likely led to more such projects being launched. …

    Eric Enge/ Stone Temple Consulting- 22 readers -
  • Which Is the Best Backlink Checker Tool? (Infographic)

    …How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed. You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As You Think…

    Mark Traphagen/ Stone Temple Consulting- 35 readers -
  • Here’s Why Turns 50: Eric & Mark’s Best Tips!

    … It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape has and will continue to evolve in 2016 and you can…

    Eric Enge/ Stone Temple Consulting- 22 readers -
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