Studies & Tests

  • Google Indexing of Twitter Appears to Be Declining

    … accounts, across a wide range of follower counts and social authority. The other three studies we’ve published can be found here: Twitter indexing as of July 2014 Twitter indexing as of January 2015 Twitter indexing as of July 2015 (right after Google’s use of the Twitter firehose was launched) Overall Indexation Over Time The following chart…

    Eric Enge/ Stone Temple Consultingin Social Google- 16 readers -
  • Shopping and Finance Apps: What Do People Care Most About?

    … We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report…

    Eric Enge/ Stone Temple Consulting- 21 readers -
  • Are Links Still a Powerful Ranking Factor? (New Study)

    … they are. It’s content and links going into your site. Do tell now? What the Moz and Searchmetrics Studies Showed Both Moz and Searchmetrics have run groundbreaking studies on ranking factors, and each includes a look at links. You can see them here: Moz Correlation Factors Searchmetrics Ranking Factors You can see some of the basic data points…

    Eric Enge/ Stone Temple Consultingin Paid Search- 31 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … normal churn in the search results were big enough during the same timeline that the impact of this new ranking’s boost wasn’t easily perceived. I’ll detail more about this below. In addition, there are other reasons why this update is very significant, and I’ll dig into those more as well. Study: 2nd Google Mobile Update has little impact…

    Eric Enge/ Stone Temple Consulting- 21 readers -
  • RankBrain: A Study to Measure Its Impact

    … algorithm to handle? At Stone Temple Consulting, we maintain a database of 1.4M query results as a result of the studies we have done on Google’s rich answers. As part of this, we keep a full snapshot of the results. As luck would have it, we took a snapshot in late June/early July just as Google began to roll out RankBrain (the “Baseline Set…

    Eric Enge/ Stone Temple Consulting- 19 readers -
  • Which Is the Best Backlink Checker Tool? (Infographic)

    …How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed. You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As You Think…

    Mark Traphagen/ Stone Temple Consulting- 29 readers -
  • Here’s Why Turns 50: Eric & Mark’s Best Tips!

    … It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape has and will continue to evolve in 2016 and you can…

    Eric Enge/ Stone Temple Consulting- 18 readers -
  • Mobilegeddon and the Future of SEO

    … We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to Boston-area marketers on “The Future of Digital Marketing and SEO,” Stone Temple Consulting CEO (and lead co-author of The Art of SEO) Eric Enge gave his…

    Mark Traphagen/ Stone Temple Consultingin SEO- 18 readers -
  • Backlinking Tools May Not Be as Comprehensive as You Think

    … Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! Bottom line is that they all fail to report on many links, even from very prominent sites. However…

    Eric Enge/ Stone Temple Consultingin SEO- 28 readers -
  • Do E-Commerce Sites Completely Mess Up Their SEO?

    … In this study we set out to see just how well some of the world’s top e-commerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get it. TL;DR I’ll give it to you straight out – it’s bad out…

    Eric Enge/ Stone Temple Consultingin SEO- 18 readers -
  • The Definitive Guide to Google’s Rich Answers

    … this can benefit you. TL;DR The data for the study we published in February was pulled in December of 2014, while the data for this update was pulled in July. The total queries used was 855,243 queries, and both studies used the exact same set of queries. As a result, we have a strict apples to apples comparison. Here is the top line of the results…

    Eric Enge/ Stone Temple Consultingin SEO- 31 readers -
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