Studies & Tests

  • Featured Snippets: New Insights, New Opportunities

    …, you will get only ONE result (initially, at least). Knowing how to become that result will be critical to thriving in a voice-centric world. This is the fourth of our comprehensive studies on this topic. You can see the other three here: The first study we ever did showing data from December 2014 Our first guide showing how to earn featured…

    Eric Enge/ Stone Temple Consulting- 19 readers -
  • Rating the Smarts of the Digital Personal Assistants

    … On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers…

    Eric Enge/ Stone Temple Consulting- 31 readers -
  • Does Google Use Chrome to Discover New URLs for Crawling?

    … Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put that to the test…

    Eric Enge/ Stone Temple Consultingin Google- 34 readers -
  • Google Home vs. Amazon Alexa Showdown: Which One is Smarter?

    … the capabilities of voice-activated knowledge devices to respond to questions since we released the Knowledge Box Showdown in October of 2014. In today’s article, we’re going to publish the data on similar tests, with Amazon Echo and Google Home in head-to-head competition. What We Tested: It’s very important to note that our test is NOT a test…

    Eric Enge/ Stone Temple Consultingin Google- 24 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … accounts, across a wide range of follower counts and social authority. The other three studies we’ve published can be found here: Twitter indexing as of July 2014 Twitter indexing as of January 2015 Twitter indexing as of July 2015 (right after Google’s use of the Twitter firehose was launched) Overall Indexation Over Time The following chart…

    Eric Enge/ Stone Temple Consultingin Social Google- 22 readers -
  • Shopping and Finance Apps: What Do People Care Most About?

    … We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report…

    Eric Enge/ Stone Temple Consulting- 26 readers -
  • Are Links Still a Powerful Ranking Factor? (New Study)

    … You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate…

    Eric Enge/ Stone Temple Consultingin Paid Search- 46 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … makes it noteworthy. The reason is that Google tests many different types of algorithms, and many of these are retired as not being effective. When Google has gained confidence in an algorithm, they take steps to tweak and enhance that algorithm, often many times. Google's continuation of mobile ranking updates shows mobile matters to Google.Click…

    Eric Enge/ Stone Temple Consulting- 26 readers -
  • RankBrain: A Study to Measure Its Impact

    … language of most users will always make sense, whether or not search engines exist. If you haven’t already (hopefully you have!), you can increase your emphasis on using truly natural language on your web pages. The real impacts of RankBrain are: An increase in overall search quality. An increase in Google’s confidence that they can use machine-learning algorithms within the core search algo, which has already likely led to more such projects being launched. …

    Eric Enge/ Stone Temple Consulting- 22 readers -
  • Which Is the Best Backlink Checker Tool? (Infographic)

    …How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed. You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As You Think…

    Mark Traphagen/ Stone Temple Consulting- 40 readers -
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