Studies & Tests

    • Shopping and Finance Apps: What Do People Care Most About?

      We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report shows that this number had grown to 49%.

      Eric Enge/ Stone Temple Consulting- 16 readers -
    • Google Indexing of Twitter Appears to Be Declining

      At Stone Temple, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions of this report: Google’s indexation of Twitter has peaked.

      Eric Enge/ Stone Temple Consultingin Social Google- 12 readers -
  • Are Links Still a Powerful Ranking Factor? (New Study)

    … You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate…

    Eric Enge/ Stone Temple Consultingin Paid Search- 23 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … normal churn in the search results were big enough during the same timeline that the impact of this new ranking’s boost wasn’t easily perceived. I’ll detail more about this below. In addition, there are other reasons why this update is very significant, and I’ll dig into those more as well. Study: 2nd Google Mobile Update has little impact…

    Eric Enge/ Stone Temple Consulting- 16 readers -
  • RankBrain: A Study to Measure Its Impact

    … language of most users will always make sense, whether or not search engines exist. If you haven’t already (hopefully you have!), you can increase your emphasis on using truly natural language on your web pages. The real impacts of RankBrain are: An increase in overall search quality. An increase in Google’s confidence that they can use machine-learning algorithms within the core search algo, which has already likely led to more such projects being launched. …

    Eric Enge/ Stone Temple Consulting- 15 readers -
  • How Much of Twitter Does Google Index? Future of Digital Marketing

    In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Stone Temple we had a unique opportunity to assess how much of a difference this made. We had made before and after “snapshots” of over 133,000 tweets and measured how many of them were indexed in Google Search.

    Mark Traphagen/ Stone Temple Consulting- 18 readers -
  • Which Is the Best Backlink Checker Tool? (Infographic)

    …How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed. You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As You Think…

    Mark Traphagen/ Stone Temple Consulting- 27 readers -
  • Here’s Why Turns 50: Eric & Mark’s Best Tips!

    … rest assured that Mark and Eric will be there bringing you the best advice as to how to maximize any campaign that comes your way. Don’t miss a single episode of Here’s Why with Mark & Eric or any of our other great videos on digital marketing topics. Click the button below to get on our video notification mailing list! Links Mentioned…

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • Mobilegeddon and the Future of SEO

    … We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to Boston-area marketers on “The Future of Digital Marketing and SEO,” Stone Temple Consulting CEO (and lead co-author of The Art of SEO) Eric Enge gave his…

    Mark Traphagen/ Stone Temple Consultingin SEO- 16 readers -
  • Backlinking Tools May Not Be as Comprehensive as You Think

    … Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! Bottom line is that they all fail to report on many links, even from very prominent sites. However…

    Eric Enge/ Stone Temple Consultingin SEO- 22 readers -
  • Do E-Commerce Sites Completely Mess Up Their SEO?

    … they get split across 10 pages. The reason we want to use SEO tags on these pages is that they can easily be seen by search engines as thin, poor quality, or duplicate content. The correct SEO tagging strategy will instruct search engines on how to view the various facets, and reduce the chances of that becoming a problem. Best Use of SEO Tags…

    Eric Enge/ Stone Temple Consultingin SEO- 15 readers -
  • The Definitive Guide to Google’s Rich Answers

    …Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You Back in February of this year, we published a study showing how often Google responds to search queries with rich answers. So we decided to take a fresh look and see how much Google has expanded their use of these types of enhanced…

    Eric Enge/ Stone Temple Consultingin SEO- 23 readers -
  • Google Still Loves Wikipedia (More Than It’s Own Properties)

    … at it another way, Wikipedia shows up in the top 10 of the search results more than 50% of the time. In fact, it seemed to show up in commercial queries (7.33% of all URLs) more often than it did for the informational queries (6.29% in the STC data from the week of August 24th). The bulk of the Wikipedia traffic loss appears to be driven by rankings…

    Eric Enge/ Stone Temple Consultingin Google- 21 readers -
  • Maximizing Engagement on Google Plus

    … length for a G+ post is between 500 and 1000 characters. All in all, generating high levels of engagement on Google+ is about having a discussion oriented mentality. ************* Did you benefit from this study? We have tons more! See all our big data social media and SEO studies here. …

    Eric Enge/ Stone Temple Consultingin Social Google- 28 readers -
  • Post Google-Twitter Launch: How is Google Indexing Twitter Today?

    Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took a snapshot of how Google was indexing tweets before the deal went into effect. Today, we are releasing data on how Google is currently indexing tweets, now that the deal has been live for a number of weeks.

    Eric Enge/ Stone Temple Consulting- 21 readers -
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