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  • Agencies Have a Morale Problem

    … Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams, agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. According to a new study by Campaign US, the American offshoot…

    Dillon Baker/ The Content Strategist- 32 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    …? Those are pivots, backtracks, failures and sometimes big leaps forward. They are focus groups with people and conversations with advertisers. They are A/B tests, polls and studies to determine if the product is delivering real business value for different advertisers with different goals in different verticals in every corner of the world. Only…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • The Current State of Content Marketing [Infographic]

    … The Current State of Content Marketing [Infographic] February 20, 2017 by Blog Herald Leave a Comment Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them. Unfortunately, a lot…

    The Blog Heraldin Content- 14 readers -