Study

  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    … Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence…

    Dillon Baker/ The Content Strategist- 19 readers -
  • How the World’s Top CEOs Use Social Media

    … Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s…

    Dillon Baker/ The Content Strategistin Social How To's- 24 readers -
  • Study: Why do marketers still struggle with innovative search tactics?

    Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by Forrester Consulting, may have some light t ...

    Search Engine Watch- 30 readers -
  • Marketers Are Sabotaging Their Content Programs

    … When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    … blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. 1. Marketers still struggle to document content strategy B2C marketers actually got better at documenting…

    Dillon Baker/ The Content Strategist- 32 readers -
  • New Ecommerce Study Reveals Google Still Dominates

    …, and the folks at Custora maintain a website that collects regularly updated information about ecommerce sites in the US. But we can always use more data, especially if it’s well-researched and presented in a clear format. That’s exactly what Wolfgang Digital have done with their new 2016 Ecommerce KPI Benchmark Study. This study is based on over 80…

    Barry Adams/ State of Digitalin Google- 35 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … mobile applications, while 48 percent of respondents said they were satisfied with travel-related mobile web offerings. In a statement, Matt Asay, vice president of mobile at Adobe, commented: The findings in the Adobe Mobile Travel Report show us that the industry is struggling with being mobile-first. It’s where the customers are, but there’s a gap…

    AllTwitter- 22 readers -
  • Pew: 72% of U.S. Adults Access News on Mobile Devices

    … Pew Research Center released the results of its two-part study, which analyzed the news consumption habits of U.S. adults. The findings showed TV remains the dominate source of news information for U.S. adults, as 57 percent of respondents said they ‘often’ get TV-based news. In addition, 38 percent of respondents said they ‘often’ get news…

    AllTwitterin Social- 19 readers -
  • What CJR’s Study on Trust Tells Us About Content in 2016

    … it. According to a 2015 AP study, only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. population is on Facebook, and Pew’s 2016 State of the Media report showed that 66 percent of American Facebook users get…

    Dillon Baker/ The Content Strategist- 20 readers -
  • The Rise of Ad Blocking Is Changing Digital Marketing (Report)

    … The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking will only…

    AllFacebook- 26 readers -
Get the top posts daily into your mailbox!