• Your Brand Needs a Conscience

      Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport. In fact, the company even turned off surge pricing to and from the airport. But instead of leading to a quick boom in business, the move upset consumers. In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber.

      The Content Strategist- 10 readers -
  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    … Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence…

    Dillon Baker/ The Content Strategist- 19 readers -
  • How the World’s Top CEOs Use Social Media

    … to be decided in the court of public opinion.” It’s worth noting, however, that social media thought leadership tends to have more of an impact in certain industries. The study found that executives from technology, retail, media, and entertainment were most active, while energy and air travel were the least active. B2C industries need to play…

    Dillon Baker/ The Content Strategistin Social How To's- 24 readers -
  • Marketers Are Sabotaging Their Content Programs

    … When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise…

    Joe Lazauskas/ The Content Strategistin Content- 34 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    … blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. 1. Marketers still struggle to document content strategy B2C marketers actually got better at documenting…

    Dillon Baker/ The Content Strategist- 32 readers -
  • New Ecommerce Study Reveals Google Still Dominates

    …, and the folks at Custora maintain a website that collects regularly updated information about ecommerce sites in the US. But we can always use more data, especially if it’s well-researched and presented in a clear format. That’s exactly what Wolfgang Digital have done with their new 2016 Ecommerce KPI Benchmark Study. This study is based on over 80…

    Barry Adams/ State of Digitalin Google- 37 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. The report found that as of May 2016, mobile accounted for 52 percent of digital travel-related browsing. However, while consumers are using their mobile devices to browse travel-related…

    AllTwitter- 22 readers -
  • Pew: 72% of U.S. Adults Access News on Mobile Devices

    … percent said they preferred mobile. In terms of the trustworthiness of news sources, 22 percent of U.S. adults said they had ‘a lot’ of trust in the information they receive from local news organizations, while 60 percent said they had ‘some’ trust in the information they receive from those sources. For national news organizations, 18 percent…

    AllTwitterin Social- 19 readers -
  • What CJR’s Study on Trust Tells Us About Content in 2016

    … it. According to a 2015 AP study, only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. population is on Facebook, and Pew’s 2016 State of the Media report showed that 66 percent of American Facebook users get…

    Dillon Baker/ The Content Strategist- 21 readers -
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