Study

  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    … Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence…

    Dillon Baker/ The Content Strategist- 19 readers -
  • How the World’s Top CEOs Use Social Media

    … Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s…

    Dillon Baker/ The Content Strategistin Social How To's- 24 readers -
  • Marketers Are Sabotaging Their Content Programs

    …, but it usually lingers around 33 percent. It finally jumped a bit this year—to 37 percent for B2B marketers and 40 percent for B2C marketers. But that’s still pitifully low. Two-thirds of content marketers are straight-up sabotaging their efforts by failing to create a documented content strategy. They simply don’t bother to outline their target audience…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    … For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course…

    Dillon Baker/ The Content Strategist- 32 readers -
  • New Ecommerce Study Reveals Google Still Dominates

    …, and the folks at Custora maintain a website that collects regularly updated information about ecommerce sites in the US. But we can always use more data, especially if it’s well-researched and presented in a clear format. That’s exactly what Wolfgang Digital have done with their new 2016 Ecommerce KPI Benchmark Study. This study is based on over 80…

    Barry Adams/ State of Digitalin Google- 36 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. The report found that as of May 2016, mobile accounted for 52 percent of digital travel-related browsing. However, while consumers are using their mobile devices to browse travel-related…

    AllTwitter- 22 readers -
  • Pew: 72% of U.S. Adults Access News on Mobile Devices

    … Pew Research Center released the results of its two-part study, which analyzed the news consumption habits of U.S. adults. The findings showed TV remains the dominate source of news information for U.S. adults, as 57 percent of respondents said they ‘often’ get TV-based news. In addition, 38 percent of respondents said they ‘often’ get news…

    AllTwitterin Social- 19 readers -
  • What CJR’s Study on Trust Tells Us About Content in 2016

    … it. According to a 2015 AP study, only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. population is on Facebook, and Pew’s 2016 State of the Media report showed that 66 percent of American Facebook users get…

    Dillon Baker/ The Content Strategist- 20 readers -
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