Stump Speech

  • How Three Brands Won Big with Content Promotion

    … and trade publications. When faced with such well researched, new information, the media had no choice but to cover it. The coverage led to a cascade of influencer citations and social mentions that continue today. Campaign Verdict: Great content and research with purposeful promotion. Teradata – Content Promotion That Drove Eight digits…

    Chad Pollitt/ Relevancein SEO Content Google How To's- 15 readers -
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  • This Is the Greatest Hoodie Ever MadeThis Is the Greatest Hoodie Ever Made
    Early in October, I got a call from Bayard Winthrop, an entrepreneur who claimed to have created the world’s best hooded sweatshirt. Because I found this claim amusing—who sets out to make the worl...