Sub-Brands

  • Benchmarking Social Data: The Key to Social Insights

    … of sub-brands is integral to gaining visibility into the volume and emotional impact properties are having on the overall enterprise. It’s probably an oversimplification to say something like, “Every brand health benchmarking analysis is focused on three primary measurements: volume, time and sentiment.” However, at its core, it’s the truth. These…

    AllTwitterin Social- 13 readers -
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