In sociology, and cultural studies, a subculture is a group of people within a culture that differentiates themselves from the larger culture to which they belong. The term subculture has become deprecated among some researchers, who prefer the term co-culture, in order to avoid the connotations of inferiority associated with the "sub-" prefix. While exact definitions vary, the Oxford English Dictionary defines the term as "a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture."
Posts about Subcultures
  • Inside Refinery29′s video strategy

    … the world’s fashion subcultures, from Brooklyn’s Hasidic designers to the matching couples of Seoul, South Korea. Across the six episodes, which run seven or eight minutes each, Refinery29 tells stories ignored by “traditional” fashion publications. The series shows off the fashion site’s production chops, demonstrating its big ambitions…

    Eric Blattberg/ Digidayin Facebook YouTube- 31 readers -
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