Subject Line

  • 9 Easy-to-Avoid Email Marketing Mistakes

    ….” 7. Failing to make data-driven decisions – “The only way to truly succeed in email marketing is to make data-driven decisions: ones based not on wishful thinking or even expert recommendations, but ones that are backed up by the data you gather,” writes Syed Balkhi at Forbes. He advises paying close attention to the conversion rate of new…

    Movable Ink Blogin EMail- 22 readers -
  • 8 Ways to Boost Your Email Open Rates

    … The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email…

    Movable Ink Blogin EMail- 15 readers -
  • 8 Email Subject Lines to Increase Your Open Rate

    … Do you want to ensure that your subscribers open more of the emails you send them? Do you want to learn techniques to create subject lines with appeal? One of the biggest problems affecting those of us involved in online marketing is the fact that our subscribers do not open all of our emails. Whilst the open rate within the sector usually falls…

    GetResponse Blogin EMail- 18 readers -
  • Can Resending an Email Improve Your Open Rates?

    … contacts have disabled their images and don’t click on any links within your message, that contact will not show up as an open in your reports. Sending these people an identical email might increase the chance that they start to tune your business out. Here’s how to resend the right way: 1. Only send to subscribers that didn’t open the first time When…

    Miranda Paquet/ Constant Contactin EMail- 21 readers -
  • Email Subject Lines: Does Size Matter?

    … Email Subject Lines: Does Size Matter? December 24, 2014 - Posted by Chris Irby to Email Marketing Ever heard the expression correlation does not imply causation? If not, you need to start hanging out with more nerds. Basically, it means that just because two statistics happen to coincide with one another doesn’t mean one caused the other…

    Chris Irby/ Dex Mediain EMail- 15 readers -
  • What High-Level Publishers Want From An Email Pitch

    … major online publishers, including: Most want to see data from your content in the subject line More than half say they’ve blacklisted at least one person due to a bad email pitch this month alone More than 85% want raw data in a pitch The post What High-Level Publishers Want From An Email Pitch by @wonderwall7 appeared first on Search Engine Journal. …

    Kelsey Jones/ Search Engine Journalin EMail Content- 3 readers -
  • How to Stand Out in a Publisher’s Inbox

    … pitch simple, be concise, and send raw data whenever you can. Not surprisingly, more than 99% of publishers were against clickbait subject lines, and more than 75% prefer subject lines to be kept to fewer than 10 words. Publishers don’t want to see CAPS, emojis, or exclamation points, either. If you’re pitching a study, highlight key findings in your…

    Relevancein Content How To's- 13 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • Writing Effective Emails: What I Learned In The Newsroom

    … possible outcome from your campaigns requires putting your brand in front of your audience where they're most likely to engage. 41% of email opens now happen on mobile devices, beating out desktop and webmail clients by a very large margin. (CampaignMonitor) Your subject line is your headline. I don't know how many hours I spent tossing a tennis…

    ROI Factor Blogin Social EMail- 8 readers -
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