Subject Lines

  • 11 Surefire Secrets to Standout Subject Lines

    It’s almost over. You’re so close to finishing your marketing email, but suddenly a brain freeze settles in and you can’t think of a dang thing to write for the subject line! You wonder if you’ll ever hit the Send button. We feel your pain. That’s why we’ve come up with these surefire techniques to overcome this particular writer’s block. Try one out for your next subject line: 1.

    Constant Contact- 8 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … set of eyes on your email content to help catch minor errors that you might easily miss. Grab a friend or colleague and ask them to give your email a quick read. Abusing the caps-lock button “DON’T SHOUT AT ME!! Honestly, all caps lock? It’s binned.” Following closely behind was subject lines in all caps at 24%. There’s no question that using…

    Movable Ink Blog- 8 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 8 readers -
  • How to Use Emojis in Your Email Campaigns

    … this marketing firepower? The answer lies in neuroscience. Studies have shown that seeing an emoji activates the region of the brain associated with visual processing, and since it takes far less work for our brains to process an image than it does to process text, emojis can make an instant connection with recipients. Emojis can boost subject-line…

    Movable Ink Blogin EMail How To's- 11 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 5 readers -
  • How to Write Your Email in 15 Minutes or Less

    … writing your email right away? Print your email content template, and follow the seven simple steps below to create an email in record time. 1. Fill out your header options Your email header includes three fields: a “From” name, a reply address, and a subject line. “From” name: Use a name your customers will recognize. This could be your business…

    Miranda Paquet/ Constant Contactin EMail- 17 readers -
  • Best Practices for Email Outreach to Influencers

    … Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … success: the subject line. Why’s that? If you can’t get a recipient to open your email, then creating compelling copy that converts becomes a moot point. In other words, don’t worry about your elevator pitch until you’ve gotten into the elevator. Luckily, plenty of marketers have come before you whose failures and successes have offered insight…

    Movable Ink Blogin EMail- 11 readers -
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