Subject Lines

    • Stage an Epic Battle with A/B Testing – May the Best Subject Line Win

      Like warriors in the Greek Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at how you can unleash the glory of Subject Line A/B Testing on your email marketing efforts. Check out Subject Line A/B Testing in our Email Plus Package.

      Constant Contactin EMail- 10 readers -
  • 6 Ways to Get Your Subject Line Noticed

    … emails to reach their target audience. With a high level of inbox competition, marketers need to know how to get their emails noticed by customers they can move onto an email database they can nurture. This is where the importance of email subject lines come in. While the subject line is often left until the last minute and doesn’t have a lot…

    Movable Ink Blogin EMail- 15 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    … a Facebook or Twitter presence were seen as less trustworthy by 63 percent of consumers.” Mondays and Fridays most-likely days for subject-line mistakes A study by Boomerang of 250,000 campaigns sent by brands in 2016 that shows that mistakes in subject lines are most likely to occur in emails sent at the beginning and end of the week, reports Ayaz…

    Movable Ink Blogin EMail- 21 readers -
  • [Checklist] 7 Essential Elements of Email Design

    … to be the first things to stand out. Use these design elements consistently so your email contacts easily recognize your brand. Over time, they’ll recognize your email in the inbox and will be more likely to open it each time. Tip: Here’s how to use your logo and colors to brand your email like a pro. 4. Image Use an image that supports…

    Constant Contactin Social EMail- 36 readers -
  • Your Top 10 Email Marketing Questions of 2016

    … email marketing questions we heard this year: How frequently should I send emails? How can I create images for my emails? How can I increase my open rates and engagement? How do I write better subject lines? How do I write and find better content? How can I save time with my marketing? How do I use reports and metrics better? How…

    Azure Collier/ Constant Contactin EMail- 31 readers -
  • 11 Surefire Secrets to Standout Subject Lines

    … It’s almost over. You’re so close to finishing your marketing email, but suddenly a brain freeze settles in and you can’t think of a dang thing to write for the subject line! You wonder if you’ll ever hit the Send button. We feel your pain. That’s why we’ve come up with these surefire techniques to overcome this particular writer’s block…

    Constant Contactin EMail- 10 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … subject lines. We teamed up with Grammarly to poll their blog readers about their most-hated and most-loved subject lines. Here are their comments, insights and how you can craft a subject line that boosts open rates. The biggest subject line pet peeves Grammar errors “Bad grammar, which reflects ignorance to me. So then I tend to disregard…

    Movable Ink Blog- 14 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 11 readers -
  • How to Use Emojis in Your Email Campaigns

    … this marketing firepower? The answer lies in neuroscience. Studies have shown that seeing an emoji activates the region of the brain associated with visual processing, and since it takes far less work for our brains to process an image than it does to process text, emojis can make an instant connection with recipients. Emojis can boost subject-line…

    Movable Ink Blogin EMail How To's- 21 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … on a hand-held at poolside as it would have been if viewed on a desktop at the office. Having said that, you also need to ensure your wonderfully optimized email gets opened, which brings us to our next tip… Make your subject line count Your emails are always competing with other email, other forms of media, and work-related tasks for the recipient’s…

    Movable Ink Blog- 8 readers -
  • How to Write Your Email in 15 Minutes or Less

    … logo and an image Putting your logo at the top of your message is another great way to reinforce that your message is coming from your business. Adding an eye-catching image that supports your message will also draw people in and persuade them to read on. Don’t go overboard — we found that messages with 1-3 images result in the highest engagement…

    Miranda Paquet/ Constant Contactin EMail- 28 readers -
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