Subject Lines

    • Your Top 10 Email Marketing Questions of 2016

      At Constant Contact, we know the best way to create helpful email marketing resources for our customers is to listen to their questions. Fortunately, our customers aren’t shy. This year, they submitted 3,362 questions during our monthly webinars. Throughout the year, some themes kept coming up over and over again.

      Azure Collier/ Constant Contactin EMail- 16 readers -
  • 11 Poor Email Practices to Avoid (Unless You Want Angry Subscribers)

    …. If the subscriber can’t see why they should open your email, they’re going to delete it instead. Sending bait and switch emails. Now you’re just trying to annoy subscribers and get reported as SPAM. Leaving out a call-to-action. Why send a message if you don’t want someone to respond somehow? Don’t waste their time or yours! Overly friendly or personalized emails. TMI (Too much information) can seem a bit creepy, especially when you don’t really know one another. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 11 Surefire Secrets to Standout Subject Lines

    … It’s almost over. You’re so close to finishing your marketing email, but suddenly a brain freeze settles in and you can’t think of a dang thing to write for the subject line! You wonder if you’ll ever hit the Send button. We feel your pain. That’s why we’ve come up with these surefire techniques to overcome this particular writer’s block…

    Constant Contactin EMail- 8 readers -
  • 5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

    … subject lines. We teamed up with Grammarly to poll their blog readers about their most-hated and most-loved subject lines. Here are their comments, insights and how you can craft a subject line that boosts open rates. The biggest subject line pet peeves Grammar errors “Bad grammar, which reflects ignorance to me. So then I tend to disregard…

    Movable Ink Blog- 8 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … Good Monday morning, marketers! Here a few news items to help get your workweek off to an informed start. Tips for improving open and clickthrough rates “In a perfect world, your emails would be opened and read by all your subscribers, thereby increasing the engagement on your website exponentially. But sadly, we are not living in a perfect world…

    Movable Ink Blog- 9 readers -
  • How to Use Emojis in Your Email Campaigns

    … this marketing firepower? The answer lies in neuroscience. Studies have shown that seeing an emoji activates the region of the brain associated with visual processing, and since it takes far less work for our brains to process an image than it does to process text, emojis can make an instant connection with recipients. Emojis can boost subject-line…

    Movable Ink Blogin EMail How To's- 11 readers -
  • 4 Ways Email Marketers Can Avoid the “Summertime Blues”

    … Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his immortal lyrics probably resonate with marketers worried about how well their messages are going to be received (or if they are going to be received at all) over…

    Movable Ink Blog- 5 readers -
  • How to Write Your Email in 15 Minutes or Less

    … writing your email right away? Print your email content template, and follow the seven simple steps below to create an email in record time. 1. Fill out your header options Your email header includes three fields: a “From” name, a reply address, and a subject line. “From” name: Use a name your customers will recognize. This could be your business…

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • Best Practices for Email Outreach to Influencers

    … grammar, and write a succinct and compelling pitch. This infographic from Online Course Report walks through every stat collected on outreach emails, what works, what doesn’t and what to absolutely avoid. This includes time of day, day of the week, subject lines, words to use, number of attempts, size of message, and more. One interesting stat that’s shared in this infographic is 1 big-time blogger tends to have the equivalent impact of 6 small-time bloggers Tweet This!. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Want to Boost Your Open Rate? It’s All About the Subject Line

    … success: the subject line. Why’s that? If you can’t get a recipient to open your email, then creating compelling copy that converts becomes a moot point. In other words, don’t worry about your elevator pitch until you’ve gotten into the elevator. Luckily, plenty of marketers have come before you whose failures and successes have offered insight…

    Movable Ink Blogin EMail- 11 readers -
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