Subscribers

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements.

    13 readers - By Marketing Technology Blog

    Why Monopoly and YouTube Have More in Common Than You Think

    Over the next couple of weeks, I'm going to try to share some of the highlights from the 2014 Video Marketing Summit. I realize that's like trying to catch lightning in a bottle, but the only way to get a more complete picture of the two-day event would have been to attend the ReelSummit yourself.

    10 readers - By Greg Jarboe/ ReelSEOin Social -

      5 Lessons All Small Brands Can Learn About Video Marketing

      ReelSEO - - 9 readers - TechSmith is a pretty small business (around 300 employees), and we develop software. You probably haven't heard of the company, but you may have heard of Snagit and Camtasia, both products we make. We're not an agency or a YouTube Creator, but a brand. Compared to Mountain Dew, Oracle, Dove, Geico, or to a lot of companies highlighted at the ReelSEO Summit, we're tiny.

      YouTube Creator Discovery Handbook Part 2: Video Search & Discovery

      ReelSEO - - 8 readers - In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We've already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage.

      7 Roadblocks to Digital Marketing Transformation

      Convince and Convert - - 8 readers - The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding.

      Experts Debate Winning Video Metrics for Brands in 2014

      ReelSEO - - 8 readers - Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.

    The latest about Subscribers

      Experts Debate Winning Video Metrics for Brands in 2014

      … Constitute a Win in Video Marketing? There are a number of metrics that brands and agencies have traditionally used to track the performance of their videos, including Video views, Subscribers, Watch Time, Shares, Likes, Search Rankings, Impressions, Clicks, Conversions, etc. But the industry has matured, and there are now a number of tools…

      8 readers - By Carla Marshall/ ReelSEO

      5 Lessons All Small Brands Can Learn About Video Marketing

      … at the ReelSEO Summit, we're tiny. Our presence on YouTube is okay, we're pushing 9,000 subscribers, and depending on the month over 100,000 estimated minutes watched per month (views are a nice vanity, we track them, but they're not super important to us). We're not in every store or the software that everyone must have (although we think everyone should use…

      9 readers - By ReelSEO

      YouTube Managers, Active Subscribers, Automated Playlists [TubeTalk #36]

      …Running Time: 15min. 36sec. Subscribe via , , or . How and why do you add YouTube account managers instead of sharing passwords? How do you find out your channel's active subscriber base? How do you automate the process of adding videos to a playlist? We answer these questions and more this week on , with your hosts: Dane Golden: | | Matt Ballek…

      7 readers - By Dane Golden/ ReelSEOin Social -

      4 Ways Brands Can Suck Less & Reach More on YouTube

      …, as it straddles both old media and new media. Currently, 18-24 year-olds are watching around 13.3 hours of video content on YouTube per week, and the platform has more millenial viwers than any cable network. Also, YouTube subscribers watch twice as much content as non-subscribers so there is a tremendous opportunity for brands, so it's definitely worth…

      4 readers - By ReelSEOin Social -

      5 Totally Tubular Secrets to Brand Success on YouTube

      … for American Express. #3 Mobilize Your Community YouTube is a two-way street, and you have to mobilize your community if you want your content to excel. Using software like Tubular Alerts can help you connect with those followers and subscribers that can really help, particularly with collaborations. Get to know your audience, and engage with them. #4…

      1 readers - By Carla Marshall/ ReelSEOin Social -

      YouTube Creator Discovery Handbook Part 2: Video Search & Discovery

      … content YouTube Video Discovery What to Watch Next Subscribers Homepage Logged out Homepage The Guide Playlists House Channels Social Channels What to Watch Next Feature First, let's take a look at the suggested videos on the 'What to Watch Next' section. Based just to right of the video player, this feature offers a selection of video content based…

      8 readers - By Carla Marshall/ ReelSEOin Social -

      7 Roadblocks to Digital Marketing Transformation

      … be overcome, but a starting point for many organizations is to understand the roadblocks that lie ahead and then develop strategies to address them. 1) Accountability Marketing technology advances have made everything measurable. This can be intimidating for marketers who have never been held accountable for marketing metrics such as subscribers, leads…

      8 readers - By Convince and Convert

      YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

      … audience retention tips Embedded videos still have Watch Time, so encourage followers and subscribers to share YouTube's Homepage: Getting Your Video Found Google - YouTube's parent company - loves it some inclusion. As a user of the internet, it very much wants you to have a Google account so you can access a huge range of goodies, like GMail…

      1 readers - By Carla Marshall/ ReelSEOin Social -

      The Playbook for B2B Online Marketing

      …This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

      13 readers - By Marketing Technology Blog

      Why Monopoly and YouTube Have More in Common Than You Think

      … - Your YouTube Channel 1. Developing Your Property Is Key | CHANNEL Build out your YouTube channel Your channel strategy will advise the goals for your campaigns. Are you driving subscribers or site visits? Earned engagement or conversions? Strong channels have: custom thumbnails playlists shelves channel art descriptions annotations Get Out Of Jail…

      10 readers - By Greg Jarboe/ ReelSEOin Social -

      Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success

      … also unfortunately missed out on future channel-building value. Neither campaign grew their respective channels' subscriber base in sufficient scale to the views in the campaign. They've spent very large budgets getting these videos produced and seen, and yet their subscriber base has not grown in proportion to their views. The main Dove video…

      4 readers - By ReelSEOin Social -

      Surveys Are the Way to Unlock Your Subscribers’ Hearts

      …Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do…

      3 readers - By GetResponse Blogin EMail -

      Building a YouTube Audience Takes Authenticity and Passion

      …YouTube used to be known for being the home of interesting content that couldn't be found anywhere else. You could find clips of everything from Charlie biting his brother's finger to Obamagirl and Keyboard Cat. It was the home of the one off video. Viral fame can come and go very quickly, but building a meaningful community around a brand can add…

      22 readers - By Andy Smith/ ReelSEOin Social -