Subscription Ott

  • In OTT market, subscriptions beat ads

    … and advertisements. According to a page in Hulu’s Help Center, “many shows on the Hulu subscription include commercials in order to reduce the monthly subscription price of the service.” All the other major players in OTT are subscription-based. It’s an industry that’s expected to grow between $4 billion and $8 billion in revenue over the next four years…

    Digiday- 18 readers -
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