• 5 Ways Your Event Calendar Can Enhance SEO

    … Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable…

    Marketing Technology Blogin Social SEO- 29 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics. This service utilizes data collected from more than 500,000 companies and more than one billion consumers. This massive database contains demographic data as well as the individual’s social media…

    Marketing Technology Blogin Social- 17 readers -
  • How to Choose Between the Many Ways to Advertise on Facebook

    … of restrictions on post length, Facebook users like posts that are pithy. About 40 characters, to be exact, according to a study by SumAll and Buffer. That’s a good rule to follow for social media in general: Keep it short, sweet, and to the point. This is an excerpt from “The Marketer’s Guide to Facebook.” Download the full e-book by filling out the form below. The post How to Choose Between the Many Ways to Advertise on Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social How To's- 21 readers -
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