Sumall

  • 5 Ways Your Event Calendar Can Enhance SEO

    … Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable…

    Marketing Technology Blogin Social SEO- 10 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … results, but it’s not tailored. The customers or prospects with huge followings warrant customized campaigns and promotional offers as their value on that channel is potentially massive. Social segmentation information can also be used to inform the helpdesk, CRM, and other marketing automation platforms about potentially valuable customers…

    Marketing Technology Blogin Social- 12 readers -
  • How to Choose Between the Many Ways to Advertise on Facebook

    … of restrictions on post length, Facebook users like posts that are pithy. About 40 characters, to be exact, according to a study by SumAll and Buffer. That’s a good rule to follow for social media in general: Keep it short, sweet, and to the point. This is an excerpt from “The Marketer’s Guide to Facebook.” Download the full e-book by filling out the form below. The post How to Choose Between the Many Ways to Advertise on Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social How To's- 15 readers -
  • 5 Best Ways to Segment Social Audiences

    … with them in every way possible, as your odds of getting further reach is highest with this group. Time zones: Find what time zones your biggest groups of followers are in. That is an important group to set up content schedules around, trying to get posts to hit them locally in their afternoon. Find the Internet celebs: Take your top one-quarter…

    David Cohen/ AllFacebookin Social Twitter- 10 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … tags and analytics. What do you think? Do you use Mention or SumAll? Do you have other social listening tools to recommend? Let us know in the comments below. Tweet Tags: brand monitoring, engagement metric, lisa karl, listening tool, mention, monitor alert, monitor your brand, social media dashboard, social media listening, social media tool, sumall …

    Social Media Examinerin Social Facebook Twitter- 13 readers -
  • Understanding Facebook’s News Feed Ranking Algorithm

    … algorithm is called “EdgeRank” because it ranks the edges and then filters them into a user’s news feed to show the most interesting stories for that particular user. What is the Original EdgeRank Framework? The original three main parts to the EdgeRank algorithm are affinity score, edge weight, and time decay. Affinity score is the relationship…

    Marketing Technology Blog- 15 readers -
  • 4 Tools that Measure Google+ Page Performance

    … track and measure Google+ performance? Share your experiences in the comments below! Tweet Tags: circlecount, compare google plus, google plus, google plus influencer, google plus metrics, google plus ripples, measure google plus, megan conley, optimize google plus update, steady demand, sumall …

    Megan Conley/ Social Media Examinerin Google- 35 readers -
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