• 5 Ways Your Event Calendar Can Enhance SEO

      Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web.

      Marketing Technology Blogin Social SEO- 9 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics. This service utilizes data collected from more than 500,000 companies and more than one billion consumers. This massive database contains demographic data as well as the individual’s social media…

    Marketing Technology Blogin Social- 10 readers -
  • How to Choose Between the Many Ways to Advertise on Facebook

    … of restrictions on post length, Facebook users like posts that are pithy. About 40 characters, to be exact, according to a study by SumAll and Buffer. That’s a good rule to follow for social media in general: Keep it short, sweet, and to the point. This is an excerpt from “The Marketer’s Guide to Facebook.” Download the full e-book by filling out the form below. The post How to Choose Between the Many Ways to Advertise on Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social How To's- 13 readers -
  • 5 Best Ways to Segment Social Audiences

    … All of the targeting options available from the various social networks won’t do advertisers much good if they fail to properly segment. Data analytics provider SumAll provided a list of the five best ways to segment social audiences. The list from SumAll: Sort by favorites: This is a measure of activity and likeliness to share content…

    David Cohen/ AllFacebookin Social Twitter- 8 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare…

    Social Media Examinerin Social Facebook Twitter- 11 readers -
  • Understanding Facebook’s News Feed Ranking Algorithm

    … the impact of the algorithm applied to your content is by seeing how many people you’ve reached and how much engagement your posts received. Tools like SumAll Facebook Analytics encompass this data into a comprehensive analytics dashboard perfect for measuring and tracking these metrics. © 2014 DK New Media. …

    Marketing Technology Blog- 14 readers -
  • 4 Tools that Measure Google+ Page Performance

    …. SumAll can do that. A one-stop shop for social media analytics, SumAll compares your Google+ performance to your efforts on Instagram, Facebook, Twitter and Tumblr—and those are just a few of the sites included! You can connect at least 30 tools and services to your account. Comparisons like that in a single place are a powerful way to assess…

    Megan Conley/ Social Media Examinerin Google- 35 readers -
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