Summer Olympic Games

  • World Emoji Day: Instagram Users Pump Iron

    … Do you even lift, bro? A good chunk of Instagram users can answer, “Yes,” according to a study Instagram conducted for Sunday’s World Emoji Day of the most popular sports emojis during the past year. The emoji for muscles and weightlifting was by far the most popular sports-related emoji on Instagram from July 2015 through this month…

    David Cohen/ AllFacebook- 7 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … a deal with NBC to show Rio summer games highlights, marking the first time the network has allowed video sharing. Snapchat will create daily Live Stories combining content from NBC, athletes and sports fans at the scene. NBC aims to reach Snapchat’s millennial audience through athletes’ stories and successes, and to have them follow the events…

    Inside Facebookin Social Facebook Twitter- 15 readers -
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … to late-night Caipirinhas (plus the obligatory hats, T-shirts and commemorative merchandise). Rio gets hot, so Coca-Cola can give you a beverage refreshment treasure map of where all of its vending machines and Coke venues are located throughout the games and Rio more broadly. With GPS, giving you turn-by-turn, step-by-step directions through the sweaty…

    AllTwitterin Mobile- 12 readers -
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