Summer Olympics

  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 37 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 29 readers -
  • Instagram’s Best of 2016

    … Selena Gomez absolutely crushed it on Instagram in 2016, accounting for eight of the 10 most-liked posts of the year, with soccer superstar Cristiano Ronaldo responsible for the other two. Gomez also topped the Facebook-owned photo- and video-sharing network in followers (103 million) and followers added in 2016 (more than 50 million…

    David Cohen/ AllTwitter- 29 readers -
  • Nurturing Your Audience in a Social World

    … to hear more can easily opt in. You can also pin tweets to the top of your Twitter page with the option to share an email address, or use Twitter’s lead generation cards. Blogging platform Medium lets authors share links back to a signup page in the author’s description page. Consider the lifetime value of each user. If you are just focused…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … and multiple gold-medal winner Michael Phelps confirmed his retirement from the sport during the 2016 Summer Olympic Games; fellow Olympian and multiple gold-medal winner in track and field Usain Bolt from Facebook’s New York office; and ESPN commentator Stephen A. Smith discussing the news that NBA superstar Kevin Durant had signed with the Golden State…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … will also feature daily 360-degree videos from Rio. The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares…

    David Cohen/ AllFacebookin Facebook- 31 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 25 readers -
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