Summer Olympics

  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 37 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 27 readers -
  • Instagram’s Best of 2016

    … Selena Gomez absolutely crushed it on Instagram in 2016, accounting for eight of the 10 most-liked posts of the year, with soccer superstar Cristiano Ronaldo responsible for the other two. Gomez also topped the Facebook-owned photo- and video-sharing network in followers (103 million) and followers added in 2016 (more than 50 million…

    David Cohen/ AllTwitter- 27 readers -
  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • Newest Installment in Facebook Live Ad Campaign Focuses on Sports

    … Warriors. Live at FB NY! Hit me with your best questions PUMA Posted by Usain Bolt on Thursday, September 22, 2016 Live shows: Sunday Fantasy Live from Bleacher Report; Real Madrid’s Champions League Final preview; and Warriors Live from the NBA’s Warriors. Warrior Live, Presented by Zoom Warriors Live, Presented by Zoom Video Communications! Tune…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … Facebook and Instagram maintained their presence in Rio de Janeiro and announced several features for the 2016 Paralympic Games, which began Wednesday night. Users can add temporary profile picture frames to support their countries’ teams, available here. A video explaining the Games is available on the Paralympic Games Facebook page, which…

    David Cohen/ AllFacebookin Facebook- 31 readers -
  • Twitter Unveils Emojis for 2016 Paralympic Games

    … The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. And while…

    David Cohen/ AllFacebookin Twitter- 25 readers -
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