Summer Reading List For Marketers

  • The 2016 Summer Reading List for Digital Marketers

    … (and often the first assignment on many “Marketing 101” syllabuses). This classic advertising book holds inside of it all the essentials that anyone in the industry should understand and use on a day-to-day basis. While it doesn’t quite tap into the digital end of the marketing industry and some examples might feel a little bit like a scene from “Mad…

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