Summit 2016

  • How SAP Engaged Its Best Customers to the Close of $27 Million

    … and focused on a unified value proposition. When I spoke with Eric Martin, Vice President of Marketing, North America, SAP, the company had just undergone a transformation to account-based marketing, specifically in North America. “It was a matter of bringing together a lot of existing marketing resources, and creating some new ones, and focusing…

    MarketingSherpa Blog- 43 readers -