Sunshine Coffee Roasters

  • 5 Keys to Small Business Success in 2016

    … to boost revenue during slow periods. As the mobile point-of-sale (mPOS) marketplace matures in 2016, businesses will begin digging deeper into some of the more advanced features and marketing capabilities. One merchant who’s already done this is Mike Doherty, of Sunshine Coffee Roasters in Sonoma County, California. The espresso bar owner has been…

    Stephanie Miles/ Street Fight- 14 readers -
  • Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull

    … events, Doherty’s marketing tasks involve tracking which drinks are most popular at any given time, and placing additional emphasis on those drinks that might not be getting as much attention. “We typically run specialty sales for a week at a time to encourage customers to try new products. The carryover has been great,” he says. “Drinks that have been slower to sell have been pumped up.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Social Facebook Twitter- 9 readers -
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