Super Bowl

The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather than the year in which it is held. For example, Super Bowl I was played on January 15, 1967, following the 1966 regular season. The most recent game, Super Bowl XLVIII, was played on February 2, 2014, following the 2013 season.The game was created as part of a merger agreement between the NFL and its then-rival league, the American Football League (AFL).
Posts about Super Bowl
    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … in our Los Angeles and New York offices as the result of changes to our local story coverage. We’re thankful for the contributions from these team members. Snapchat told Bloomberg it will instead focus on live moments, or videos from specific events, such as celebrations for the Fourth of July and the Super Bowl. Readers: What are your thoughts on this move by Snapchat? …

    David Cohen/ AllFacebook- 8 readers -
  • Twitter Kicks Off NFL Teams’ Hashtag-Triggered Emojis

    …: #GiantsPride New York Jets: #JetUp Oakland Raiders: #RaiderNation Philadelphia Eagles: #FlyEaglesFly Pittsburgh Steelers: #HereWeGo San Diego Chargers: #Chargers San Francisco 49ers: #GoNiners Seattle Seahawks: #WeAre12 Tampa Bay Buccaneers: #SiegeTheDay Tennessee Titans: #TitanUp Washington Redskins: #HTTR Readers: What do you think of your favorite team’s Twitter emoji? …

    David Cohen/ AllFacebookin Twitter- 5 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well-positioned against competitors who ...

    Nanigans- 7 readers -
  • 5 Reasons Why Instagram Will Kill Snapchat

    … as it is protecting its 500 million users. More star power: Kevin Hart is one of my favorite actors today. His Instagram account, @kevinhart4real, has 40 million followers. Each Instagram story that he posts has the potential to reach almost one-half of the entire user base of Snapchat. That’s muscle. I’m talking Super Bowl commercial muscle every…

    AllFacebookin Social Facebook Twitter- 15 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … the league’s 2015 season. Under terms of the extension, Live Stories will be produced for every NFL game, up to and including the Super Bowl, as well as for league events including the NFL Scouting Combine and NFL Draft. Brands will also be given the opportunity to advertise during the daily NFL Live Stories and Discover content on Snapchat. The two…

    David Cohen/ AllTwitter- 7 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … The Olympic Games is unquestionably the heavyweight title holder of international sports events (think “The Big Game” for 16 consecutive days). This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital marketers with unparalleled opportunities to target viewers during the event. The digital…

    Inside Facebookin Social Facebook Twitter- 14 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … natural. Chiara Ferragni, the woman behind wildly popular fashion blog The Blonde Salad, formed partnerships with Burberry and Dior. Famed food blogger Joy Wilson (a.k.a. Joy the Baker) published a post on how to make buttermilk biscuits in conjunction with Land O Lakes European Style Super Premium Butter, using the product in her recipe. While…

    AllTwitter- 12 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … with short video trailers in the app. Burberry created its own Discover channel for 24 hours to promote a new men’s fragrance collection, Mr. Burberry. These advertising campaigns have been a resounding success, but they are just the tip of the iceberg. Forward-thinking brands are using Snapchat to do more than promote their products. Let’s take a look…

    Inside Facebook- 12 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    …, streaming and cable. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored…

    AllTwitterin Twitter- 7 readers -