Super Bowl Advertising

The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).
Posts about Super Bowl Advertising
  • The Best Super Bowl Ads According to YouTube Data

    …, dislikes, subscriptions and sentiment. Why YouTube? It’s the dominant social marketing platform during Super Bowl Sunday. Consider the following: Facebook boasted 65 million posts about game-related content within the first 24 hours after the Super Bowl. Twitter tapped out 28.4 million related tweets. As of Monday evening, YouTube views of Super Bowl ads…

    Adknowledge Blogin Social YouTube- 15 readers -
  • Touchdown, Advertising Industry!

    …, but there were clear winners and losers before the game was even over. The “race for views” will continue for up to 10 days post-Super Bowl. View-centric buying reduces next step engagement (clicks and conversions), which is where the digital viewership, and performance-driven buying thrive. When you look at what the various trend maps of who won…

    Kim Mcreynolds/ Adknowledge Blog- 16 readers -
  • The Internet Has Spoken: Keeping Score on Super Bowl Advertising

    …, it didn’t go over well. The ad received negative comments on YouTube by a factor of 10 to 1. The company announced late Tuesday that it would be pulling the ad from the Sunday broadcast. Many are already wondering if GoDaddy planned this controversy all along. We’ve also learned that Kim Kardashian West really wants you to keep your data so you…

    Paul Herdtner/ Adknowledge Blogin YouTube- 16 readers -
  • 5 Reasons Why YouTube Crashing the Super Bowl Matters to Advertisers

    … that didn’t. YouTube says viewers spent 6.3 million hours watching last year’s Super Bowl ads on the platform, for a total of 379 million views. YouTube’s halftime show will grab even more attention, and more advertising interest in Super Bowl-related content. 5 Even brands that do not have a Super Bowl ad should consider taking advantage of the huge…

    Adknowledge Blogin Social YouTube- 14 readers -
  • 17 Amazing Super Bowl Statistics

    … The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second…

    Adknowledge Blogin Social Facebook Twitter- 11 readers -
  • Making Super Bowl Advertising Work on YouTube

    … You’ve probably seen the going rate for Super Bowl advertising during NBC’s game broadcast this year: $4.5 million. For 30 seconds. And don’t forget: during the commercial breaks, a certain segment of the audience will be running to the fridge for beer and guacamole. Nevertheless, according to Business Insider, a sales honcho at NBC said…

    Paul Herdtner/ Adknowledge Blogin Social- 15 readers -
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