Super Bowl Advertising

The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).
Posts about Super Bowl Advertising
  • Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

    … Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all…

    Matt Mcgee/ Marketing Land- 15 readers -
  • The Best Super Bowl Ads According to YouTube Data

    … As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from this Sunday’s Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches. And as reviews of the best and worst Super Bowl ads roll in, we at Adknowledge’s TriVu media (who obsess about…

    Adknowledge Blogin Social YouTube- 16 readers -
  • Touchdown, Advertising Industry!

    … What a game! The interceptions! The gutsy call by Seattle to score another touchdown at the end of the first half. The completely insane play call from the one-yard line at the end of the game. The advertising. Katy Perry and her tiger and dolphins in the halftime show. The ads! Super Bowl advertising reviews will continue for days and weeks…

    Kim Mcreynolds/ Adknowledge Blog- 18 readers -
  • The Internet Has Spoken: Keeping Score on Super Bowl Advertising

    … the 2015 Super Bowl ads for the past few weeks. And quite frankly, staying abreast of all the additions (and deletions) can be confusing. So we created this pre-Super Bowl advertising scoreboard to keep track of all of the teasers, ads and news in one place. We’ll update it every day so you can see for yourself what ads are building momentum, losing…

    Paul Herdtner/ Adknowledge Blogin YouTube- 18 readers -
  • 5 Reasons Why YouTube Crashing the Super Bowl Matters to Advertisers

    … joining him. Here’s a notable stat that promises a strong audience for the show: a whopping 60 million people subscribe to the participating stars’ channels! “YouTube is not only hijacking the halftime audience, it’s doing something far more profound: it’s splitting viewer attention,” said Paul Calento, co-founder of Adknowledge’s TriVu Media…

    Adknowledge Blogin Social YouTube- 15 readers -
  • 17 Amazing Super Bowl Statistics

    … increments – will cost a staggering $4.5 million! Check out our infographic regarding all things about the game and Super Bowl advertising below. It is full of interesting information about the game, which kicks-off in less than two weeks on February 1, and is almost as exciting as a fake punt and a two point conversion! Did you love this infographic? Share it!…

    Adknowledge Blogin Social Facebook Twitter- 13 readers -
  • Hey, Advertisers! Don’t have $4 Million? Crash the Super Bowl Party!

    …! #GoTeamUSA — JCPenney (@jcpenney) February 3, 2014 This tweet sparked a slew of “Are they drunk?” responses. Or were they just smart? The best response came from competitor, Kohl’s. Hey @jcpenney. Try these next time: — Kohl’s (@Kohls) February 3, 2014 Mladen Raickovic, the general manager…

    Adknowledge Blogin Twitter YouTube- 12 readers -
  • Making Super Bowl Advertising Work on YouTube

    … the $4.5 million cost was “a steal” and actually worth more like $10 million because of the social media buzz Super Bowl advertising generates. Perhaps. We’re certainly not making a case that the brands footing the bill for the commercials are wasting their money; after all, it is their money. But some forward-thinking advertisers are starting to see…

    Paul Herdtner/ Adknowledge Blogin Social- 16 readers -
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