Super Bowl Advertising

The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).
Posts about Super Bowl Advertising
  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl — our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that the proverbial dust…

    Matt Mcgee/ Marketing Landin Social- 24 readers -
  • Using influencer campaigns for real-time amplification

    …-time marketing initiatives, including live television. With a well-timed campaign, content creators can call attention to your newest campaign or share a branded message or hashtag at the exact moment your audience is most likely to be paying attention. For example, Avocados From Mexico amplified its 2017 Super Bowl ad by recruiting thousands…

    Marketing Landin Social- 27 readers -
  • Super Bowl-related social activity was up Sunday on both Facebook & Twitter

    Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely know by now, the New England Patriots won the game after the biggest comeback in Super Bowl history, and in the first overtime game the Super Bowl has ever seen. Adding to the exciting finish, the game was marked by a series of ads tied to cur ...

    Matt Mcgee/ Marketing Land- 31 readers -
  • Google Home to star in new Super Bowl LI commercial

    … A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad. But it is the first Super Bowl ad…

    Matt Mcgee/ Marketing Landin Google- 27 readers -
  • Audi uses Super Bowl ad to drive home importance of equal pay for women

    … Audi is not shying away from social issues at this year’s Super Bowl, using its ad to highlight the car maker’s commitment to equal pay in the workforce. The brand’s 60-spot titled “Daughter” features a young girl winning a downhill cart race while her father watches from the sidelines, wondering aloud, “What should I tell my daughter…

    Amy Gesenhues/ Marketing Land- 23 readers -
  • What if Super Bowl commercials were like digital ads?

    … advertising, which, as we’ve already pointed out, often represents worst practices. Super Bowl commercials, on the other hand, represent advertising’s best practices. And it’s not simply a matter of good content versus bad. It’s also about situational targeting and context. And here the contrast between digital ads and Super Bowl commercials…

    Marketing Landin Display- 31 readers -
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