Super Bowl Advertising

The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).
Posts about Super Bowl Advertising
  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … Hashtag Bowl! About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His…

    Matt Mcgee/ Marketing Landin Social- 24 readers -
  • Using influencer campaigns for real-time amplification

    … opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Caitlin Jeansonne is Social Media Director at MMI Agency in Houston, Texas. Caitlin specializes in strategic planning and implementation of robust organic and paid social media programs for clients…

    Marketing Landin Social- 28 readers -
  • Google Home to star in new Super Bowl LI commercial

    … A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad. But it is the first Super Bowl ad…

    Matt Mcgee/ Marketing Landin Google- 27 readers -
  • Audi uses Super Bowl ad to drive home importance of equal pay for women

    … Audi is not shying away from social issues at this year’s Super Bowl, using its ad to highlight the car maker’s commitment to equal pay in the workforce. The brand’s 60-spot titled “Daughter” features a young girl winning a downhill cart race while her father watches from the sidelines, wondering aloud, “What should I tell my daughter…

    Amy Gesenhues/ Marketing Land- 23 readers -
  • What if Super Bowl commercials were like digital ads?

    … advertising, which, as we’ve already pointed out, often represents worst practices. Super Bowl commercials, on the other hand, represent advertising’s best practices. And it’s not simply a matter of good content versus bad. It’s also about situational targeting and context. And here the contrast between digital ads and Super Bowl commercials…

    Marketing Landin Display- 35 readers -