Super Bowl Advertising

The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).
Posts about Super Bowl Advertising
  • The Best Super Bowl Ads According to YouTube Data

    … sentiment. “Magnitude” represents the effective reach of an ad; specifically, it measures how many consumers viewed the spot. You can have an amazing ad on Super Bowl Sunday, but if only 10,000 saw it online, your advertising ROI will be less than you hoped. To calculate magnitude, we took the straightforward “view number” through 48 hours after…

    Adknowledge Blogin Social YouTube- 16 readers -
  • Touchdown, Advertising Industry!

    … What a game! The interceptions! The gutsy call by Seattle to score another touchdown at the end of the first half. The completely insane play call from the one-yard line at the end of the game. The advertising. Katy Perry and her tiger and dolphins in the halftime show. The ads! Super Bowl advertising reviews will continue for days and weeks…

    Kim Mcreynolds/ Adknowledge Blog- 17 readers -
  • The Internet Has Spoken: Keeping Score on Super Bowl Advertising

    … the 2015 Super Bowl ads for the past few weeks. And quite frankly, staying abreast of all the additions (and deletions) can be confusing. So we created this pre-Super Bowl advertising scoreboard to keep track of all of the teasers, ads and news in one place. We’ll update it every day so you can see for yourself what ads are building momentum, losing…

    Paul Herdtner/ Adknowledge Blogin YouTube- 17 readers -
  • 5 Reasons Why YouTube Crashing the Super Bowl Matters to Advertisers

    … joining him. Here’s a notable stat that promises a strong audience for the show: a whopping 60 million people subscribe to the participating stars’ channels! “YouTube is not only hijacking the halftime audience, it’s doing something far more profound: it’s splitting viewer attention,” said Paul Calento, co-founder of Adknowledge’s TriVu Media…

    Adknowledge Blogin Social YouTube- 15 readers -
  • 17 Amazing Super Bowl Statistics

    … The Super Bowl is a big deal—not just for sports fans, but also advertisers who pay dearly to get their message into the commercial breaks in the action. There’s a good reason for that: with more than 100-million people watching, it’s an unprecedented opportunity to reach your target audience. This year, Super Bowl advertising – in 30-second…

    Adknowledge Blogin Social Facebook Twitter- 13 readers -
  • Making Super Bowl Advertising Work on YouTube

    … the $4.5 million cost was “a steal” and actually worth more like $10 million because of the social media buzz Super Bowl advertising generates. Perhaps. We’re certainly not making a case that the brands footing the bill for the commercials are wasting their money; after all, it is their money. But some forward-thinking advertisers are starting to see…

    Paul Herdtner/ Adknowledge Blogin Social- 16 readers -
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