Super Bowl Commercials

The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).
Posts about Super Bowl Commercials
  • 37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

    … it. Companies frequently form strategic partnerships to market to new audiences or generate publicity. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc. The difference? These tend to be done outside of the public eye. It was exciting to follow along as Newcastle launched the campaign and proceeded to tease out the participating brands on Twitter leading into the big reveal during the Big Game. Is anyone else wondering what they might do next year? …

    Jessica Gioglio/ Convince and Convert- 18 readers -
  • Heroes Charge Developer uCool Opens Up About Super Bowl Ad [Interview]

    … for card games in 130 countries, and currently sits at the No. 25 spot for top grossing iPhone apps on iTunes (up from No. 56, prior to the ad’s broadcast during the Super Bowl). While the ad worked to draw new downloads, the ad itself was hit with negative reactions from the media and public. USA Today’s Ad Meter, which polled nearly 7,000 respondents…

    AllTwitter- 32 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …) So, will it work? It wouldn’t be surprising for this initiative to pique the interest of similarly-sized brands, as the publicity around this has been strong. There’s something inspiring about a few brands with smaller marketing budgets coming together for their moment in the spotlight at the Super Bowl. However, publicity will only go so far…

    Jessica Gioglio/ Convince and Convert- 15 readers -
  • WATCH: Official 2015 Super Bowl XLIX Ad Teasers & Commercials

    … the game. Watch all of the could-be official Doritos Super Bowl commercial spots now in the playlist of 10 finalists below. Join your peers at Marketing Land’s SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO, mobile search and more. Early bird rates expire January 30th – register now and save $200. Send your team and save an additional 15-35%. Register today! (Some images used under license from Shutterstock.com.)…

    Elisabeth Osmeloski/ Marketing Land- 22 readers -
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