Super Bowl Marketing

  • How to Make Super Bowl Marketing Magic Last All Year Long

    … reach and engagement, shifts in brand sentiment, visits to landing pages, likes/follows on social media, email sign-ups, coupon redemptions…you name it! The impact of a Super Bowl ad (or any other type of marketing) is measurable in real-time, provided you’ve selected KPIs in advance and laid the groundwork to capture the necessary data. So…

    {grow}in How To's- 19 readers -
  • How To Influence Primetime TV Viewers With YouTube

    … growing their presence beyond TV spots with diversified budgets dedicated to a two-pronged TV and digital marketing strategy. Last year, the most popular Super Bowl ad wasn’t from Budweiser, Volkswagen or Doritos — it was from mobile game Clash of Clans. Using Heartbeat, we see that since its successful 2015 showing, the YouTube video alone earned…

    ZOG Digital Blogin Social How To's- 21 readers -
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