Super Bowl Marketing

  • How To Influence Primetime TV Viewers With YouTube

    … growing their presence beyond TV spots with diversified budgets dedicated to a two-pronged TV and digital marketing strategy. Last year, the most popular Super Bowl ad wasn’t from Budweiser, Volkswagen or Doritos — it was from mobile game Clash of Clans. Using Heartbeat, we see that since its successful 2015 showing, the YouTube video alone earned…

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