Super Bowl Marketing

  • How to Make Super Bowl Marketing Magic Last All Year Long

    … By Kerry Gorgone, {grow} Contributing Columnist Whether a company can ever recoup the astronomical cost of running an ad during the Super Bowl has been a topic of debate for years. Many uphold the Super Bowl as one of the last remaining opportunities to engage with a mass audience. This point is valid, given people’s ever-shrinking, highly…

    {grow}in How To's- 19 readers -
  • How To Influence Primetime TV Viewers With YouTube

    … ZOG Digital’s Michael Pasco discusses how digital video advertising and YouTube marketing connect consumers beyond Primetime TV. This article was originally published by the Huffington Post. ——- The consumer journey now has many touchpoints — TV commercials are simply not strong enough to convert customers on their own When consumers…

    ZOG Digital Blogin Social How To's- 21 readers -