Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
  • Twitter and TV Superfans (Study)

    … How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post…

    David Cohen/ AllTwitterin Social Twitter- 39 readers -
  • Periscope Introduces Superfans, Groups, More

    … in broadcaster profiles and will see them denoted throughout the app and on the web. In addition to viewing their own Superfans, users will also be able to see if they are a Superfan of anyone else. Next, a new Groups feature will allow users to broadcast videos that are shared with specific groups of people. For instance, a user could create a group…

    AllTwitterin Twitter- 17 readers -
  • Embracing the Power of Superfans and Social Media

    …, an independent research company, found that improved customer loyalty is a top priority in 2016 for 82 percent of the global marketing decision-makers it surveyed at midsized organizations. Why are superfans so important? Superfans are the epitome of loyalty. They act as influential advocates that have the power to amplify your brand and its messaging…

    Inside Facebookin Social Twitter- 23 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … into that by specifically targeting those readers, because we know they’re very big fans of the brands; they’re very engaged with them on our social channels.” Engagement is gaining currency among advertisers looking for a deeper connection with readers. There’s a movement among some publishers (The Economist and The Financial Times, most notably) to replace…

    Lucia Moses/ Digidayin Social Facebook- 8 readers -
  • Visual Marketing at The Visual Revolution Summit

    …, Vidi, Vici Following lunch, the next panel came on for the "Video, Vidi, Vici" portion of the summit. Experts from BBDO, NBC News, Roku, Expedia, and The Atlantic sat in a panel and answered questions about the importance of video and telling a story to your audience. Vic Walia, the Senior Director of Marketing at Expedia, stole the show with his…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 14 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … for the new joint venture. The pitch Next Issue seemed to be a great deal for consumers, especially magazine superfans. For $15 a month, you could get unlimited access to most of the big-name consumer magazines in an easy-to-use app. The pitch to the publishers was that they’d get to bypass the 30 percent cut Apple skimmed off iTunes sales and maintain…

    Lucia Moses/ Digiday- 8 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    …. This is for the superfan of CBS. We think it’s those people that really care about CBS who will convert into subscribers. What sort of subscriber numbers are you expecting out of the gate? What does a successful launch look like? There is going to be a meaningful audience for the product, but we don’t have any hard subscriber targets. Obviously…

    Eric Blattberg/ Digiday- 6 readers -
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