Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
  • Periscope Introduces Superfans, Groups, More

    … Periscope launched three new features designed to help users connect on the live-streaming platform. First, a new Superfans feature will now show a broadcaster their 10 most engaged viewers, or Superfans. With this feature, Periscope said, “Broadcasters can get more insight into their biggest fans and create more meaningful relationships…

    AllTwitterin Twitter- 12 readers -
  • Embracing the Power of Superfans and Social Media

    …, an independent research company, found that improved customer loyalty is a top priority in 2016 for 82 percent of the global marketing decision-makers it surveyed at midsized organizations. Why are superfans so important? Superfans are the epitome of loyalty. They act as influential advocates that have the power to amplify your brand and its messaging…

    Inside Facebookin Social Twitter- 18 readers -
  • Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting

    … that into $5 million worth of free advertising. They did this by joining in on the hashtags that came up, and even put it on their website. In the world of social media, a little humility can go a long way towards turning other people’s negativity into free advertising. Also read: Top 10 Important Things You Probably Didn’t Know About Social Media The post Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting appeared first on The Blog Herald. …

    The Blog Heraldin Social Twitter- 29 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … to Hearst sites from Facebook are followers of the brands themselves. Based on the average shares, likes and comments its content gets from readers, Haskell said, “these are superfans, and they have high engagement with those brands.” Asked what happens to readers after they get on the site, though, he said Hearst doesn’t have data on whether…

    Lucia Moses/ Digidayin Social Facebook- 5 readers -
  • Visual Marketing at The Visual Revolution Summit

    … Revolution Summit to better understand how a business can most effectively use visual assets to drive brand exposure and revenue online. Influencers & Superfans: A New Class of Celebrities To begin, experts from Conde Naste (Teen Vogue), PlayStation, and Klout presented on the importance of influencers and superfans when promoting their brand…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 9 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … for the new joint venture. The pitch Next Issue seemed to be a great deal for consumers, especially magazine superfans. For $15 a month, you could get unlimited access to most of the big-name consumer magazines in an easy-to-use app. The pitch to the publishers was that they’d get to bypass the 30 percent cut Apple skimmed off iTunes sales and maintain…

    Lucia Moses/ Digiday- 7 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    …. This is for the superfan of CBS. We think it’s those people that really care about CBS who will convert into subscribers. What sort of subscriber numbers are you expecting out of the gate? What does a successful launch look like? There is going to be a meaningful audience for the product, but we don’t have any hard subscriber targets. Obviously…

    Eric Blattberg/ Digiday- 6 readers -
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