Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
  • Twitter and TV Superfans (Study)

    … of superfans by providing exclusive content to their core audience of fans to increase the reach of their messaging. Media and entertainment brands can use Twitter to drive tune-in by releasing clips and trailers, leveraging unique formats such as retweet to remind and targeting the right audience. By targeting like-minded fans of The Bachelorette with a creative campaign, the Bad Moms movie drove box-office success. Readers: Are you a superfan of any TV shows? …

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Periscope Introduces Superfans, Groups, More

    … in broadcaster profiles and will see them denoted throughout the app and on the web. In addition to viewing their own Superfans, users will also be able to see if they are a Superfan of anyone else. Next, a new Groups feature will allow users to broadcast videos that are shared with specific groups of people. For instance, a user could create a group…

    AllTwitterin Twitter- 17 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 23 readers -