Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
    • Periscope Introduces Superfans, Groups, More

      Periscope launched three new features designed to help users connect on the live-streaming platform. First, a new Superfans feature will now show a broadcaster their 10 most engaged viewers, or Superfans. With this feature, Periscope said, “Broadcasters can get more insight into their biggest fans and create more meaningful relationships with them.

      AllTwitterin Twitter- 12 readers -
  • Embracing the Power of Superfans and Social Media

    …, an independent research company, found that improved customer loyalty is a top priority in 2016 for 82 percent of the global marketing decision-makers it surveyed at midsized organizations. Why are superfans so important? Superfans are the epitome of loyalty. They act as influential advocates that have the power to amplify your brand and its messaging…

    Inside Facebookin Social Twitter- 13 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … will let advertisers specifically target readers who came to Hearst’s 18 glossy magazine sites from Facebook. Readers who encounter a story from one of Hearst’s brands in their Facebook and click through will see the ad in the form of a roadblock. David Yurman is the first advertiser to try out the product. It’s understandable that a publisher…

    Lucia Moses/ Digidayin Social Facebook- 4 readers -
  • Visual Marketing at The Visual Revolution Summit

    …, Vidi, Vici Following lunch, the next panel came on for the "Video, Vidi, Vici" portion of the summit. Experts from BBDO, NBC News, Roku, Expedia, and The Atlantic sat in a panel and answered questions about the importance of video and telling a story to your audience. Vic Walia, the Senior Director of Marketing at Expedia, stole the show with his…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 9 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … for the new joint venture. The pitch Next Issue seemed to be a great deal for consumers, especially magazine superfans. For $15 a month, you could get unlimited access to most of the big-name consumer magazines in an easy-to-use app. The pitch to the publishers was that they’d get to bypass the 30 percent cut Apple skimmed off iTunes sales and maintain…

    Lucia Moses/ Digiday- 7 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    … “The Big Bang Theory” on demand. Despite the price of admission, CBS will still serve ads during “current” series, though the service includes 5,000 ad-free episodes of “Classics” like “Star Trek” and “CSI: Miami.” The network’s most popular programming, however — National Football League games — will not be available on the service…

    Eric Blattberg/ Digiday- 6 readers -
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