A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
  • Embracing the Power of Superfans and Social Media

    …, an independent research company, found that improved customer loyalty is a top priority in 2016 for 82 percent of the global marketing decision-makers it surveyed at midsized organizations. Why are superfans so important? Superfans are the epitome of loyalty. They act as influential advocates that have the power to amplify your brand and its messaging…

    Inside Facebookin Social Twitter- 12 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … into that by specifically targeting those readers, because we know they’re very big fans of the brands; they’re very engaged with them on our social channels.” Engagement is gaining currency among advertisers looking for a deeper connection with readers. There’s a movement among some publishers (The Economist and The Financial Times, most notably) to replace…

    Lucia Moses/ Digidayin Social Facebook- 3 readers -
  • Visual Marketing at The Visual Revolution Summit

    … Revolution Summit to better understand how a business can most effectively use visual assets to drive brand exposure and revenue online. Influencers & Superfans: A New Class of Celebrities To begin, experts from Conde Naste (Teen Vogue), PlayStation, and Klout presented on the importance of influencers and superfans when promoting their brand…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 7 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … of digital editions. Past media consortiums (PressPlay, New Century Network, Maghound) haven’t had a good track record of success (Hulu, for that matter, famously has had its own infighting issues), but that didn’t deter Condé Nast, Hearst, Meredith, News Corp. and Time Inc. from setting aside their rivalries and chipped in at least $25 million…

    Lucia Moses/ Digiday- 6 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    …. This is for the superfan of CBS. We think it’s those people that really care about CBS who will convert into subscribers. What sort of subscriber numbers are you expecting out of the gate? What does a successful launch look like? There is going to be a meaningful audience for the product, but we don’t have any hard subscriber targets. Obviously…

    Eric Blattberg/ Digiday- 5 readers -
Get the top posts daily into your mailbox!