Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
  • Twitter and TV Superfans (Study)

    How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post that those superfans are more likely ...

    David Cohen/ AllTwitter- 31 readers -
  • Periscope Introduces Superfans, Groups, More

    … Periscope launched three new features designed to help users connect on the live-streaming platform. First, a new Superfans feature will now show a broadcaster their 10 most engaged viewers, or Superfans. With this feature, Periscope said, “Broadcasters can get more insight into their biggest fans and create more meaningful relationships…

    AllTwitterin Twitter- 16 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 20 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … will let advertisers specifically target readers who came to Hearst’s 18 glossy magazine sites from Facebook. Readers who encounter a story from one of Hearst’s brands in their Facebook and click through will see the ad in the form of a roadblock. David Yurman is the first advertiser to try out the product. It’s understandable that a publisher…

    Lucia Moses/ Digidayin Social Facebook- 6 readers -
  • Visual Marketing at The Visual Revolution Summit

    …, Vidi, Vici Following lunch, the next panel came on for the "Video, Vidi, Vici" portion of the summit. Experts from BBDO, NBC News, Roku, Expedia, and The Atlantic sat in a panel and answered questions about the importance of video and telling a story to your audience. Vic Walia, the Senior Director of Marketing at Expedia, stole the show with his…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 13 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … for the new joint venture. The pitch Next Issue seemed to be a great deal for consumers, especially magazine superfans. For $15 a month, you could get unlimited access to most of the big-name consumer magazines in an easy-to-use app. The pitch to the publishers was that they’d get to bypass the 30 percent cut Apple skimmed off iTunes sales and maintain…

    Lucia Moses/ Digiday- 8 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    …. This is for the superfan of CBS. We think it’s those people that really care about CBS who will convert into subscribers. What sort of subscriber numbers are you expecting out of the gate? What does a successful launch look like? There is going to be a meaningful audience for the product, but we don’t have any hard subscriber targets. Obviously…

    Eric Blattberg/ Digiday- 6 readers -
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