Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
    • Twitter and TV Superfans (Study)

      How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post that those superfans are more likely ...

      David Cohen/ AllTwitterin Social Twitter- 22 readers -
  • Periscope Introduces Superfans, Groups, More

    Periscope launched three new features designed to help users connect on the live-streaming platform. First, a new Superfans feature will now show a broadcaster their 10 most engaged viewers, or Superfans. With this feature, Periscope said, “Broadcasters can get more insight into their biggest fans and create more meaningful relationships with them.

    AllTwitter- 13 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 19 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … into that by specifically targeting those readers, because we know they’re very big fans of the brands; they’re very engaged with them on our social channels.” Engagement is gaining currency among advertisers looking for a deeper connection with readers. There’s a movement among some publishers (The Economist and The Financial Times, most notably) to replace…

    Lucia Moses/ Digidayin Social Facebook- 5 readers -
  • Visual Marketing at The Visual Revolution Summit

    … Revolution Summit to better understand how a business can most effectively use visual assets to drive brand exposure and revenue online. Influencers & Superfans: A New Class of Celebrities To begin, experts from Conde Naste (Teen Vogue), PlayStation, and Klout presented on the importance of influencers and superfans when promoting their brand…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 11 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … for the new joint venture. The pitch Next Issue seemed to be a great deal for consumers, especially magazine superfans. For $15 a month, you could get unlimited access to most of the big-name consumer magazines in an easy-to-use app. The pitch to the publishers was that they’d get to bypass the 30 percent cut Apple skimmed off iTunes sales and maintain…

    Lucia Moses/ Digiday- 8 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    …. This is for the superfan of CBS. We think it’s those people that really care about CBS who will convert into subscribers. What sort of subscriber numbers are you expecting out of the gate? What does a successful launch look like? There is going to be a meaningful audience for the product, but we don’t have any hard subscriber targets. Obviously…

    Eric Blattberg/ Digiday- 6 readers -
  • Ideas to Spark Your B2B Content Marketing Imagination

    General Electric uses the tagline “Imagination at Work” to capture the essence of its $16 billion-plus company, which is staffed by more than 305,000 workers in more than 170 countries. A richly connotative description like that requires no small amount of imagination from GE’s marketing team, which is charged with the task of translating this three-word concept into relevant s ...

    Ann Gynn/ Content Marketing Institute- 22 readers -
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