Superfans

A fan, sometimes also called aficionado, fanny or supporter, is a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. Collectively, fans of a particular thing or person constitute its fanbase or fandom. They may show their enthusiasm by being members of a fan club, holding or participating in fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention.
Posts about Superfans
  • Twitter and TV Superfans (Study)

    … shows. 60 percent credited Twitter and similar platforms with prodding them to tune in to new shows. Karp also provided the following tips for marketers: Reach these primed and passionate viewers using Twitter’s TV targeting to target specific shows and extend reach or frequency (increasing the number of times a person is exposed to your campaign…

    David Cohen/ AllTwitterin Social Twitter- 25 readers -
  • Periscope Introduces Superfans, Groups, More

    … Periscope launched three new features designed to help users connect on the live-streaming platform. First, a new Superfans feature will now show a broadcaster their 10 most engaged viewers, or Superfans. With this feature, Periscope said, “Broadcasters can get more insight into their biggest fans and create more meaningful relationships…

    AllTwitterin Twitter- 16 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 20 readers -
  • Why Hearst is pitching advertisers on its Facebook fans

    … will let advertisers specifically target readers who came to Hearst’s 18 glossy magazine sites from Facebook. Readers who encounter a story from one of Hearst’s brands in their Facebook and click through will see the ad in the form of a roadblock. David Yurman is the first advertiser to try out the product. It’s understandable that a publisher…

    Lucia Moses/ Digidayin Social Facebook- 5 readers -
  • Visual Marketing at The Visual Revolution Summit

    …, Vidi, Vici Following lunch, the next panel came on for the "Video, Vidi, Vici" portion of the summit. Experts from BBDO, NBC News, Roku, Expedia, and The Atlantic sat in a panel and answered questions about the importance of video and telling a story to your audience. Vic Walia, the Senior Director of Marketing at Expedia, stole the show with his…

    Kate Endres/ ROI Factor Blogin Social Content Twitter- 12 readers -
  • Throwback Thursday: Remember the ‘Netflix for magazines?’

    … for the new joint venture. The pitch Next Issue seemed to be a great deal for consumers, especially magazine superfans. For $15 a month, you could get unlimited access to most of the big-name consumer magazines in an easy-to-use app. The pitch to the publishers was that they’d get to bypass the 30 percent cut Apple skimmed off iTunes sales and maintain…

    Lucia Moses/ Digiday- 8 readers -
  • Q&A: Why CBS is unbundling with ‘All Access’

    … for the foreseeable future. Digiday spoke with CBS Interactive evp Marc DeBevoise to learn more about the network’s strategy and aspirations for All Access. Excerpts: Why are people going to pay to watch ads? I don’t think ads will be a barrier to adoption. Hulu [Plus] also has advertising, so there’s a mix out there in the marketplace. Our classic content…

    Eric Blattberg/ Digiday- 6 readers -
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