Supporting Sales

  • The Frustration of Marketing to the Sales Organization

    … what kind of level of effort is being deployed by your competitors that you have to combat. Supporting Sales Material – we were working with a sales-driven organization where we worked on their positioning first, then produced some brilliantly branded material for their sales teams. The problem was that they didn’t include the actual team members…

    Douglas Karr/ Marketing Technology Blog- 13 readers -