Surefire Social

  • Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

    … and increase revenue. Wendell Hicken was promoted to executive vice president of technology and Stu MacFarlane left Herbalife to become executive vice president of consumer platforms. YP is doubling down on exec hires as growth slows in the crowded SMB publisher sector. Kenshoo Promotes ex-SAP Executive to Managing Director Kenshoo has promoted Russ…

    Geoff Michener/ Street Fightin Mobile EMail- 12 readers -
  • Infographic: Here’s How National-to-Local Gets Done

    … to do that. This cloud layer might be called the “Local Service Layer,” and you can learn more about it in this series from Surefire Social. The Local Service Layer allows national marketers to manage mobile, social and other targeted campaigns in a clear and direct way with local reps, providing tools and guidance as they also gather feedback from customer data and from those interacting with them on a daily basis. Here’s how it works: …

    Street Fightin How To's- 9 readers -
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