Survey

  • PlaceIQ Study Examines the State of Integrated Marketing

    … A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg. “There is immense complexity…

    Stephanie Miles/ Street Fight- 18 readers -
  • How to Write Good Survey Questions

    … You’ve decided to use a survey or poll to learn more about your audience. Now all you need to do is to write your survey questions. Sounds easy enough, doesn’t it? But beware. There are some common mistakes that are easy to make even on the simplest of questions. Use the following list as your guide to help avoid these possible pitfalls. 1…

    Dave Charest/ Constant Contactin EMail How To's- 16 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Survey: Marketers Want More Video. What Else Is New?

    …, video is expected to account for 80 percent of all web traffic. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “all video” in five years. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. Even though advertisers have been…

    Dillon Baker/ The Content Strategist- 15 readers -
  • Too Many Content Marketers Are Making This Metrics Mistake

    … The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1 CEOs and CFOs shouldn’t take this lightly. If your…

    Dillon Baker/ The Content Strategistin Content- 19 readers -
  • 12 Best Practices for Creating Effective Surveys

    … Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices from survey experts. 1. Pay attention to your sender address “Sending…

    Movable Ink Blog- 18 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Survey responses are anonymous and will be used only in aggregate by members…

    The PMA- 12 readers -
  • What Makes A Good Web Host?

    … When shopping for a new web host, what do you look for? The best price? The best reviews? The most features? Back in 2011, I operated an affiliate marketing blog called SuperAffiliateTwins. At that time, my identical twin brother and I were working with another twin running high-volume media buys together as affiliates. We grew […] The post What…

    Ryan Gray/ IMGRINDin Affiliate- 14 readers -
  • 2017 Digital Marketers Survey

    … At State of Digital we want to be on top of things. So we can create content for you that actually helps you become a better marketer. To do that, we need to understand you. And what better way to do that, than to ask you! We created a survey in which we are trying to find out what topics will be ‘hot’ and what not in 2017. We also want to know…

    Bas Van Den Beld/ State of Digital- 14 readers -
  • Your Digital Marketing Action Plan in 2017 [Survey]

    … SHOULD know. Or I could ask you. I decided to ask and created a very short survey to find out what YOU want to learn and master around digital and social media marketing in 2017. So, I’m curious, in the realm of digital and social media marketing, what do you want to learn in 2017? The short survey below will only take you a couple of minutes…

    Denise Wakeman/ Denise Wakemanin Social- 30 readers -
  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 24 readers -
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