• How Will Email Marketing Change in 2017?

    … As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email…

    Stephanie Miles/ Street Fightin EMail How To's- 17 readers -
  • Facebook to Users: Does This Link’s Title Use Misleading Language?

    … this @PhillyInquirer headline is fake? — Chris Krewson (@ckrewson) December 5, 2016 Krewson was given the following options to choose from: not at all, slightly, somewhat, very much and completely. Facebook confirmed to Coldewey that it was conducting surveys along these lines but did not provide further details. Readers: Have you seen any similar surveys in your News Feeds? Image on homepage courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … be a good time to invest resources into social customer-service efforts. Customer service is important, but it’s not all consumers want from brands. 38 percent want holiday cheer posts from brands, nearly 20 percent want promotional messages, more than 15 percent want news, 12 percent want educational content and the rest want responses…

    AllTwitterin Social- 25 readers -
  • Automating WordPress Website Marketing With GetResponse

    … Online marketing can become so complex, that it’s easy to find yourself sitting on your laurels, head in hands, thinking, “where am I going to find the time and expertise to grow my WordPress website business?” Enter marketing automation. More to the point, the GetResponse marketing automation system, because it’s affordable for startups…

    The Blog Heraldin EMail- 10 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … to track this return on investment. Perhaps a more key problem is that 51 percent of small businesses surveyed use no social platforms in their marketing campaigns and 39 percent use Facebook. For the majority, social seems too intimidating, or small businesses feel that sites like Facebook are their only reliable option. What’s important to note is that while Facebook may drive more traffic, smaller sites may deliver a higher ROI for smaller businesses. Image courtesy of Shutterstock. …

    AllTwitterin Social- 12 readers -
  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … experience, in addition to instant savings and rewards based on past purchases. Consumers also advise that consumer-generated content is the best place to find personalization data about them, pointing to their reviews, social posts and past purchases as the most significant markers for their shopping habits. As long as marketers can switch…

    AllFacebook- 18 readers -
  • Do You Want A Free PPC Hero T-Shirt?

    … September 16, 2016 We need your input! We’re constantly trying to make PPC Hero the best experience for our readers. Sometimes that means, we need to take a look in the mirror, (cue Michael Jackson’s “Man in the Mirror”) and get an outside perspective. We’re conducting a brief 2-minute survey to get your thoughts and opinions. By taking…

    Jamie Newton/ PPC Heroin Paid Search- 7 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    … Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…

    AllTwitterin Social- 11 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … and brand. These are just four directional ways that chat bots could achieve results beyond the superficial. The most important question a marketer can ask about chat bots–or any new technology–is that of Wire Stone digital strategist Rachel Hitzig, who habitually asks, “What will this replace?” If this is truly the beginning of the rise of chat…

    AllFacebookin Social Facebook- 25 readers -
  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    It’s no secret that a critical component to improving marketing success in any organization includes incorporating social listening and monitoring. Traditionally, the data-driven chief marketing officer gathered data from social platforms, converted them into actionable insights and brought them into the boardroom to prove to other C-levels how useful social data can be.

    AllFacebook- 24 readers -
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