• Consumers Want Personalization In Exchange for Their Data (Infographic)

      Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

      AllFacebook- 4 readers -
  • Do You Want A Free PPC Hero T-Shirt?

    … September 16, 2016 We need your input! We’re constantly trying to make PPC Hero the best experience for our readers. Sometimes that means, we need to take a look in the mirror, (cue Michael Jackson’s “Man in the Mirror”) and get an outside perspective. We’re conducting a brief 2-minute survey to get your thoughts and opinions. By taking…

    Jamie Newton/ PPC Heroin Paid Search- 7 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    … Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…

    AllTwitterin Social- 7 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 10 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    … and help me figure out what level of life insurance I need, but that chat bot needs to know when to hand me off to “Chuck” the human life insurance agent to answer my questions. How can chat bots improve surveys, uncovering better customer insights that can be used in product evolution, customer service and reaching new buyers? Historically, surveys…

    AllFacebookin Social Facebook- 19 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … marketing from bloggers or YouTube personalities who have gained authority in a specific industry. A survey from Collective Bias reveals that non-celebrity influencers are 10 times more likely to drive in-store purchases. But even influencers can’t foster personal connections with your brand like a friend or family member. A recommendation from a friend…

    AllTwitterin Social YouTube- 8 readers -
  • Adobe: Mobile Accounts for 52% of Digital Travel-Related Browsing

    … Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. The report found that as of May 2016, mobile accounted for 52 percent of digital travel-related browsing. However, while consumers are using their mobile devices to browse travel-related…

    AllTwitter- 6 readers -
  • How To Use Exit Interviews and Surveys To Improve Customer Retention

    … A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my…

    Jon Correll/ 10 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans to do…

    AllFacebook- 11 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … what people share on Facebook? Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. Only 11 percent…

    AllTwitterin Facebook- 21 readers -
  • Anticipation Builds for 2016 Summer Olympic Games (Infographic)

    … By David Cohen on Jun. 1, 2016 - 5:00 PM The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug. 5, and according to a recent survey by Facebook IQ, fans are excited. ‘Facebook IQ polled 14,731 people between the ages of 18 and 55, across 17 countries, and its findings included: 72 percent of respondents are enthusiastic about…

    David Cohen/ AllFacebookin Facebook- 13 readers -
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