• Marketing 101: What is a radio button?

      Radio buttons — what are they, and how do marketers use them? Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for. A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.

      MarketingSherpa Blog- 16 readers -
  • The 2017/2018 State of PPC Survey is Now Open!

    … May 17, 2017 Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come. We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions…

    Jamie Newton/ PPC Heroin Paid Search- 9 readers -
  • How Will Email Marketing Change in 2017?

    … As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email…

    Stephanie Miles/ Street Fightin EMail How To's- 23 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 34 readers -
  • Automating WordPress Website Marketing With GetResponse

    … and entrepreneurs. This article aims to show you how to use the system to automate your WordPress website marketing as far as possible. Understanding your audience The success of your online marketing efforts all boil down to understanding your target audience. If you don’t understand who you’re trying to sell to, you will lack the ability to speak…

    The Blog Heraldin EMail- 15 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … on a non-core social network. Marketing platform provider Manta polled 1,402 SMB owners about their use of Instagram, and 76 percent responded that they did not use Instagram to market their businesses. This is a major oversight, as Instagram could easily work wonders for small business by catering to the potential niche appeal of their marketing…

    AllTwitterin Social- 13 readers -
  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … to meet expectations. One of the major missteps made by marketers is keeping their focus on their existing practices despite shifting consumer behavior. For example, 83 percent of marketers surveyed by Bazaarvoice admitted only looking at customer data as it relates to their own brand properties. 68 percent of marketers use surveys as the primary…

    AllFacebook- 19 readers -
  • Do You Want A Free PPC Hero T-Shirt?

    … September 16, 2016 We need your input! We’re constantly trying to make PPC Hero the best experience for our readers. Sometimes that means, we need to take a look in the mirror, (cue Michael Jackson’s “Man in the Mirror”) and get an outside perspective. We’re conducting a brief 2-minute survey to get your thoughts and opinions. By taking…

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    …-to-video creation platform Wibbitz surveyed more than 1,000 U.S. internet users to find out. Image credit: Michael Gray Wibbitz found that news-seeking internet and mobile audiences have the most positive outlook when it comes to live video, with 35 percent of survey respondents expressing a positive view; however, 25 percent had a negative view…

    AllTwitterin Social- 13 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 22 readers -
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