Survival Machines

The Selfish Gene is a book on evolution by Richard Dawkins, published in 1976. It builds upon the principal theory of George C. Williams's first book Adaptation and Natural Selection. Dawkins used the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the views focused on the organism and the group, popularising ideas developed during the 1960s by W. D. Hamilton and others. From the gene-centred view follows that the more two individuals are genetically related, the more sense (at the level of the genes) it makes for them to behave selflessly with each other. Therefore the concept is especially good at explaining many forms of altruism.
Posts about Survival Machines
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … Resolution Media took home Best in Show for Digiday’s Sammy Awards for its Lowe’s “Fix in Six” Vine campaign. For the Lowe’s campaign, Resolution produced weekly Vines that highlighted quick home improvement tips, like how to keep your jack-o-lantern burning bright throughout October. The snappy Vines resonated strongly with consumers, earning…

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