Surviving Content Shock

  • Resistance to Change and Surviving Content Shock

    I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me? Last week Kellogg’s earnings report revealed that sales of breakfast cereals have fallen off a cliff. The Wall Street Journal reported that the stock price has plummeted as sales of cereal dropped 5 percen ...

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