Suzanne Delzio

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 15 readers -
  • Snapchat Gains Momentum: New Research

    … Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to? In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content. Discover the latest insights on Snapchat and ways marketers can use it to reach…

    Social Media Examinerin Social- 16 readers -
  • Facebook Retargeting Spend Increases: New Research

    … retargeting, not everyone knows how it works. Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site…

    Social Media Examinerin Social Facebook Retargeting- 27 readers -
  • Top Brands Rediscovering YouTube: New Research

    … Is video part of your marketing mix? Wondering if YouTube is still relevant? In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use. In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today. Research…

    Social Media Examinerin Social YouTube- 15 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 20 readers -
  • The Future of Google+, What New Research Reveals

    … and questions below. RyanHanley.com image, GlobalWebIndex.com image and Forbes.com image created with Placeit. Insights on the future of Google+. Tags: goggle+ audience, goggle+ users, google, google plus, google+ future, google+ research, suzanne delzio …

    Social Media Examinerin Google- 21 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … returns, 17% received less than $100, and 57% received less than $1,000 for their energy and budget. One-third of that 41% (63 individuals) report outearning their social media marketing spend by more than $2,000. Social Media Examiner’s 2015 Social Media Marketing Industry Report findings echo those in the Manta study. When the team asked 3,720…

    Social Media Examinerin Social- 22 readers -
  • 12 Social Media Marketing Trends for Small Business

    … research article brings attention to two important studies that may indicate social sales rising overall as well. Internet Retailer’s “2015 Social Media 500″ reviewed 500 leading merchants’ use of social media. In 2014 social commerce sales of just those 500 companies rose to $3.3 billion from $2.62 billion in 2013, an increase of 25%. Leading…

    Social Media Examinerin Social- 45 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    … Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Discover new research on social media marketing trends. #1: Sales Through Social Media…

    Social Media Examinerin Social- 33 readers -
  • Pinterest Set to Surge in 2016: New Research

    …—items that translate well through images. Craft aggregation website Etsy along with furniture and décor companies West Elm and One King’s Lane have been successful there. As reported in Business Insider’s November 2014 article, Pinterest Is Growing Up in a Big Way, Pinterest principals envision themselves as building a “save button for the Internet…

    Social Media Examinerin Social- 17 readers -
  • Twitter Experiencing Massive Growth: New Research

    … service through Twitter. Discover new research insights into Twitter’s massive growth. #1: Twitter Audience Expected to Continue to Grow Although Facebook audience growth has plateaued, Twitter is on the move. According to the Pew Research Center’s Social Media Update 2014 released in January 2015, 71% of Internet users in the U.S. are on Facebook…

    Social Media Examinerin Social Twitter- 19 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … are confident that changes in reach, audience numbers and interactions are the concrete metrics that measure brand awareness. What do you think? Does your company set objective goals for measuring brand awareness? What metrics do you use? Are you being asked to prove return on investment in dollar amounts? Leave your comments and questions in the box below. Tweet Tags: marketing research, measuring social media, social media metric, social media research, suzanne delzio …

    Social Media Examinerin EMail- 17 readers -
  • New Social Media Research Shows What People Expect From Brands

    …, hearts and minds of their social media audiences—not details of their specific products or services. What do you think? Have you done research into your audience’s values and identity yet? Do your customers ever share about the products they buy on your social media channels? Do they expect you to answer their interactions quickly? Leave your comments or questions in the box below. Tweet Tags: consumer research, research, social media research, social networks research, suzanne delzio …

    Social Media Examinerin Social EMail- 22 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … out that on desktops for overall time online, according to a study conducted by comScore conducted in May 2014. Smartphones and tablets combined now account for 60% of all time spent online. Increasing in strength steadily in the past year, the mobile tsunami has yet to crest. In keeping with these findings, consumers access their social media…

    Social Media Examinerin Social- 16 readers -
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