Suzanne Delzio

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 19 readers -
  • Snapchat Gains Momentum: New Research

    … years in business, Snapchat reviewed its own internal data to find that users are more likely to watch a vertical video than a horizontal video until the end. In some instances, the vertical video had a completion rate nine times higher than its horizontal counterpart. Will Snapchat’s research on completion rate be replicated by independent studies…

    Social Media Examinerin Social- 19 readers -
  • Top Brands Rediscovering YouTube: New Research

    …, Socialbakers found that direct video uploads to Facebook were increasing rapidly. More content going up means more viewing time will result. Know where audiences are spending their time and why. Image: Shutterstock. Key Takeaway: Because the biggest leap in viewer time spent on YouTube is from mobile devices, you have to credit the user-centric…

    Social Media Examinerin Social YouTube- 18 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 28 readers -
  • The Future of Google+, What New Research Reveals

    … seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts. Discover research about the future of Google+. Compare that surge to Facebook, which took three and a half years to reach 90 million users, and Twitter, which took a little under three years…

    Social Media Examinerin Google- 21 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing despite a lack of concrete ROI? Have you discovered a way to measure Facebook ROI? Leave your comments and questions below. BrightLocal and WSJ screenshot images created with Placeit. Research on how small businesses struggle with Facebook ROI. Tags: facebook research, facebook roi tracking, roi, small business, social media research, social media roi, social media study, suzanne delzio …

    Social Media Examinerin Social- 24 readers -
  • 12 Social Media Marketing Trends for Small Business

    … Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining…

    Social Media Examinerin Social- 50 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    … Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Discover new research on social media marketing trends. #1: Sales Through Social Media…

    Social Media Examinerin Social- 36 readers -
  • Pinterest Set to Surge in 2016: New Research

    … Is Pinterest part of your social marketing mix? Are your customers on Pinterest? Research reveals that there are 47 million people using Pinterest and the audience is expected to grow. In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform. Discover how recent…

    Social Media Examinerin Social- 22 readers -
  • Twitter Experiencing Massive Growth: New Research

    … service through Twitter. Discover new research insights into Twitter’s massive growth. #1: Twitter Audience Expected to Continue to Grow Although Facebook audience growth has plateaued, Twitter is on the move. According to the Pew Research Center’s Social Media Update 2014 released in January 2015, 71% of Internet users in the U.S. are on Facebook…

    Social Media Examinerin Social Twitter- 22 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 22 readers -
  • New Social Media Research Shows What People Expect From Brands

    …, hearts and minds of their social media audiences—not details of their specific products or services. What do you think? Have you done research into your audience’s values and identity yet? Do your customers ever share about the products they buy on your social media channels? Do they expect you to answer their interactions quickly? Leave your comments or questions in the box below. Tweet Tags: consumer research, research, social media research, social networks research, suzanne delzio …

    Social Media Examinerin Social EMail- 25 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … Facebook! Key Takeaways The trend toward consumption of content through mobile devices hasn’t left Facebook behind. Facebook will keep creating more mobile-friendly features to stay competitive with the newest platforms that appear regularly. #4: Facebook First for Social Logins According to social registration tools creator Janrain’s Social…

    Social Media Examinerin Social- 25 readers -
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