Suzanne Delzio

  • New Research Reveals Paid Social Media Effectiveness

    … Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Discover insights revealed by new research on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find…

    Social Media Examinerin Social- 16 readers -
  • Snapchat Gains Momentum: New Research

    … Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to? In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content. Discover the latest insights on Snapchat and ways marketers can use it to reach…

    Social Media Examinerin Social- 16 readers -
  • Top Brands Rediscovering YouTube: New Research

    …, Socialbakers found that direct video uploads to Facebook were increasing rapidly. More content going up means more viewing time will result. Know where audiences are spending their time and why. Image: Shutterstock. Key Takeaway: Because the biggest leap in viewer time spent on YouTube is from mobile devices, you have to credit the user-centric…

    Social Media Examinerin Social YouTube- 15 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook…

    Social Media Examinerin Social- 20 readers -
  • The Future of Google+, What New Research Reveals

    … and questions below. RyanHanley.com image, GlobalWebIndex.com image and Forbes.com image created with Placeit. Insights on the future of Google+. Tags: goggle+ audience, goggle+ users, google, google plus, google+ future, google+ research, suzanne delzio …

    Social Media Examinerin Google- 21 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing. Discover new research on how small businesses struggle with Facebook ROI. #1: Most Small Businesses Don’t See a Return From Their Social Media Efforts In April 2015, small business directory Manta surveyed 540 small business owners for their insights on social media return on investment (ROI). Fifty-nine percent report that they did…

    Social Media Examinerin Social- 22 readers -
  • 12 Social Media Marketing Trends for Small Business

    … research article brings attention to two important studies that may indicate social sales rising overall as well. Internet Retailer’s “2015 Social Media 500″ reviewed 500 leading merchants’ use of social media. In 2014 social commerce sales of just those 500 companies rose to $3.3 billion from $2.62 billion in 2013, an increase of 25%. Leading…

    Social Media Examinerin Social- 46 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    …! What do you think? Did you see these trends coming? What surprises you? Will you explore podcasting or how your company can use Facebook and other channel buy buttons? Leave your comments and questions below. Statista and Pew study images created with Placeit. Tags: complexe sale, facebook mobile, mobile marketing, social media research, social media roi, social media trend, social on mobile, social selling, suzanne delzio …

    Social Media Examinerin Social- 33 readers -
  • Pinterest Set to Surge in 2016: New Research

    …—items that translate well through images. Craft aggregation website Etsy along with furniture and décor companies West Elm and One King’s Lane have been successful there. As reported in Business Insider’s November 2014 article, Pinterest Is Growing Up in a Big Way, Pinterest principals envision themselves as building a “save button for the Internet…

    Social Media Examinerin Social- 17 readers -
  • Twitter Experiencing Massive Growth: New Research

    … service through Twitter. Discover new research insights into Twitter’s massive growth. #1: Twitter Audience Expected to Continue to Grow Although Facebook audience growth has plateaued, Twitter is on the move. According to the Pew Research Center’s Social Media Update 2014 released in January 2015, 71% of Internet users in the U.S. are on Facebook…

    Social Media Examinerin Social Twitter- 19 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you’ll discover findings from studies to help you determine which metrics…

    Social Media Examinerin EMail- 18 readers -
  • New Social Media Research Shows What People Expect From Brands

    … and consumer goodwill. In this era when brands must skip direct selling and rely on brand advocates to market for them, social media channels should only tangentially touch upon a brand’s products and services; instead focusing on customers’ needs. #2: Provide Actual Support Via Social In their 2014 State of MultiChannel Customer Service report…

    Social Media Examinerin Social EMail- 23 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … to convince a client or supervisor that Facebook, the 10-year-old “grandpa” of social media, can increase brand awareness, visibility, conversion and even email marketing return on investment well into 2015? Leave your comments or questions in the box below! Tweet Tags: facebook research, marketing research, research, social media marketing research, social media research, suzanne delzio …

    Social Media Examinerin Social- 16 readers -
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