• Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

      Foursquare is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past. Foursquare’s Swarm 5.0 mobile app puts an even bigger focus on “lifelogging,” which emphasizes users’ private check-in histories with charts and searchable maps.

      Stephanie Miles/ Street Fight- 13 readers -
  • Mobile Marketing: Drive Your Sales With These 5 Strategies

    …. Mobile Inbox – Over half of all emails are read (and deleted) on a mobile device. Ensuring your emails are responsive to mobile devices is a must. Mobile-First – Adopt a mobile first strategy. Almost half of all people are unlikely to return to your site if it didn’t work on a mobile device. They’ve provided great supporting data and advice to help you implement these mobile marketing strategies: © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile- 22 readers -
  • 6 Innovative Ways to Implement Beacons for Marketing

    … that proximity marketing could help drive sales still aren’t sure where to begin or what types of campaigns they can implement with beacons. Here are six examples of innovative ways that businesses are implementing beacon technology right now. 1. Brands hosting interactive promotions. Swarm is working with a footwear brand to distribute 25 beacons…

    Stephanie Miles/ Street Fight- 11 readers -
  • The Future of Foursquare and a New App Called Swarm

    … It’s clear to Foursquare that since they launched their app back in 2009, things have changed drastically. Chat, video calling and local search are in and Foursquare understands that they need to compensate for these changes. A newly reinvented Foursquare wants to be a part of that trend and that’s why they have announced thatcontinue reading … The post The Future of Foursquare and a New App Called Swarm appeared first on Dex Media. …

    Danielle Celmer/ Dex Media- 8 readers -
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