• Mobile Marketing: Drive Your Sales With These 5 Strategies

    … on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized, and viewport optimized information that promotes goods, services and ideas. Mobile marketing technologies include text messaging (SMS), mobile browsing, mobile email, mobile payments, mobile advertising, mobile commerce…

    Douglas Karr/ Marketing Technology Blogin Mobile- 18 readers -
  • 6 Innovative Ways to Implement Beacons for Marketing

    … that generated the most traffic and sales. 4. Restaurants measuring the ROI of sponsorships. A national restaurant recently partnered with Nomi to measure how many new customers it acquired through its sponsorship of a music festival. Given that the festival was attended by more than 20,000 people, the sponsorship represented a significant investment…

    Stephanie Miles/ Street Fight- 8 readers -
  • The Future of Foursquare and a New App Called Swarm

    … It’s clear to Foursquare that since they launched their app back in 2009, things have changed drastically. Chat, video calling and local search are in and Foursquare understands that they need to compensate for these changes. A newly reinvented Foursquare wants to be a part of that trend and that’s why they have announced thatcontinue reading … The post The Future of Foursquare and a New App Called Swarm appeared first on Dex Media. …

    Danielle Celmer/ Dex Media- 8 readers -
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