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  • Pay-Per-Call’s Role in Improving Marketing ROI

    … for auto insurance but is presented with an agency for homeowners insurance or health insurance, it isn’t going to result in a useful connection for the caller and could cost advertisers for a mismatched lead (not to mention a brand hit). Similarly, location data is as important as service descriptions. A search for a plumber in Brooklyn should…

    Donna M. Airoldi/ Street Fightin Google- 21 readers -
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