• Expanding the Encore: How Social Media Allows Performances to Last Forever

    …–the communities forged by social media offer such refuge, adding considerable depth to the events experience. For bands, social media provides newfound access to their most passionate followers, granting them the means to promote timely tours in a world of noise and maintain a sense of excitement long after the final encore. Jesse Mann is the chief operating officer at online music platform Fans.com. Image courtesy of Shutterstock. …

    Inside Facebookin Social Twitter How To's- 30 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    …, and in a way that’s visible to their social graphs. Take a look at Charmin. The company used #tweetfromtheseat, an easily abused hashtag, for a campaign in 2014. Toilet paper isn’t easy to market, but this campaign was an instant hit. Laura Dressman, Charmin’s communications manager, recently told Digiday that a big part of the brand’s multichannel…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … to improve its email databases to promote one of its bestselling authors, it opted to use a sweepstakes, so two offers were created for A/B testing. After the images, headlines and audience were settled on, the promotion dropped, and the Facebook ad generated 60,000 emails–37 percent more than expected. What’s more, that list can also be used to improve…

    AllFacebookin Facebook Twitter- 27 readers -
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