• SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’

    … In theory, the wealth of local services providers that exist within digital marketing today should mean that SMBs have no excuse not to take advantage of that technology and fit it to their particular circumstances and budgets. But in some ways, the flood of companies offering solutions has left a lot of SMBs frozen in limbo: too many choices…

    Street Fightin Paid Search- 5 readers -
  • Why a Remote Work Policy Is Worth Considering

    … employers claim that workers are more productive when they work remotely, but some technology companies are not considering remote workers or don’t allow telecommuting at all. “Some people have things they need to handle with their kids, or new mothers, and we have to be flexible around things like that,” said Matt Booth, CEO of marketing…

    Street Fight- 10 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 16 readers -
  • Street Culture: HR Strategies for Startups

    … and that number will only continue to grow, so this initial work is important for future success.” For small companies that are always fine-tuning their products and still assigning responsibilities, the human resources department isn’t always a priority. Michael Mire, CRO and co-founder of local search optimization software company SweetIQ, said…

    Street Fight- 7 readers -
  • Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

    … Unscripted entrepreneurialism is a wanted commodity in the fast-growing local space. No formula exists for finding it though, so being able to nurture the spark of innovation is valuable in itself. Michael Mire, co-founder and CRO of local search optimizing software company SweetIQ, is getting better at finding those entrepreneurs…

    Street Fight- 10 readers -
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