Sweetiq

  • Street Culture: Tech Startups Amping Up Opportunities for Women

    … workplace generation led by women. “Something we look for in interviews is people who will be honest and transparent with you,” says Emilie Fournelle, director of product at local search optimizing software company SweetIQ. “It’s a quality that you find in almost every woman. In general, women have that more than men.” That is true in several ways…

    Street Fight- 23 readers -
  • Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

    … A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms…

    Street Fight- 18 readers -
  • SweetIQ Launches Next-Gen Listings Network

    … Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites. The launch is the latest step in SweetIQ’s evolution, as the company expands with products to help brands, agencies, and small and mid-size businesses…

    Stephanie Miles/ Street Fight- 26 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 8 readers -
  • LBMA Podcast: Belly, Purple, and Facebook’s Dynamic Radar

    … LBMA Podcast: Belly, Purple, and Facebook’s Dynamic Radar September 30, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixie’s Deadzone Diner, Belly launches BLUE, Purple raises $7M, Oakley’s RADAR, Facebook’s Dynamic Radar, Barbie’s IoT Dreamhouse, Tinder STACKS, SweetIQ, Absolut Vodka + Lyft. …

    Asif Khan/ Street Fight- 7 readers -
  • SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’

    …, too little clarity. Montreal-based local search marketing platform SweetIQ allows its clientele of businesses and brands to track and capitalize on information like foot traffic and online-offline conversions. Co-founder and CEO Mohannad El-Barachi (who will be a speaker at Street Fight Summit West on June 7th in San Francisco) has firsthand…

    Street Fightin Paid Search- 14 readers -
  • Why a Remote Work Policy Is Worth Considering

    … times more [for an assistant],” he added. “The third reason is that it’s more human. People can stay in their own environment. It’s pretty convenient to work from home. You have everything thing you want; if you have kids, you can see them more often.” Messer noted that Automattic, the company behind WordPress.com, employs a completely distributed…

    Street Fight- 20 readers -
  • The Price of Free Listings

    … local business data aggregators, Acxiom, InfoGroup and Localeze (now part of Neustar), for the privilege of cleaning your data in their systems. This was an imperfect solution thanks to legacy business technical challenges and misaligned incentives between all parties involved. Things were still a mess. In 2011, Yext introduced PowerListings…

    Andrew Shotland/ Street Fightin Google- 24 readers -
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