Sweetiq

    • Street Culture: Tech Startups Amping Up Opportunities for Women

      Leadership is often a driver of company culture, even though some startup company CEOs and managers say that culture is driven by the employees. Every company is different, and in this industry the quality of communications helps welcome and nurture people. For many companies, transparent sharing and openness at all levels is inviting a new workplace generation led by women.

      Street Fight- 17 readers -
    • Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

      A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms, they are little more than digitized yellow pages.

      Street Fight- 16 readers -
  • SweetIQ Launches Next-Gen Listings Network

    … Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites. The launch is the latest step in SweetIQ’s evolution, as the company expands with products to help brands, agencies, and small and mid-size businesses…

    Stephanie Miles/ Street Fight- 24 readers -
  • LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

    … LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi November 29, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: British Petroleum, Crust Pizza, Galleries Lafayette, Royal British Legion, Simpli.fi, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, AirBnB. …

    Asif Khan/ Street Fight- 7 readers -
  • LBMA Podcast: Belly, Purple, and Facebook’s Dynamic Radar

    … LBMA Podcast: Belly, Purple, and Facebook’s Dynamic Radar September 30, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixie’s Deadzone Diner, Belly launches BLUE, Purple raises $7M, Oakley’s RADAR, Facebook’s Dynamic Radar, Barbie’s IoT Dreamhouse, Tinder STACKS, SweetIQ, Absolut Vodka + Lyft. …

    Asif Khan/ Street Fight- 7 readers -
  • SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’

    …, too little clarity. Montreal-based local search marketing platform SweetIQ allows its clientele of businesses and brands to track and capitalize on information like foot traffic and online-offline conversions. Co-founder and CEO Mohannad El-Barachi (who will be a speaker at Street Fight Summit West on June 7th in San Francisco) has firsthand…

    Street Fightin Paid Search- 12 readers -
  • Why a Remote Work Policy Is Worth Considering

    … technology company Connectivity. But for the most part, no one at the company works remotely (for more on Connectivity, read the Street Fight article on its burgeoning company culture). “It was an intentional decision,” Booth said. “We found that [the company] is growing so fast, if you’re not around the people on your team every day it can be difficult…

    Street Fight- 17 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 21 readers -
  • Street Culture: HR Strategies for Startups

    … and that number will only continue to grow, so this initial work is important for future success.” For small companies that are always fine-tuning their products and still assigning responsibilities, the human resources department isn’t always a priority. Michael Mire, CRO and co-founder of local search optimization software company SweetIQ, said…

    Street Fight- 14 readers -
  • Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

    … Unscripted entrepreneurialism is a wanted commodity in the fast-growing local space. No formula exists for finding it though, so being able to nurture the spark of innovation is valuable in itself. Michael Mire, co-founder and CRO of local search optimizing software company SweetIQ, is getting better at finding those entrepreneurs…

    Street Fight- 14 readers -
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