• Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Swiftype’s Riley: Site Search Can Make News More Compelling

    … You’re publisher of a local news site that recently featured a strong opinion piece against your state letting substitute teachers into the classroom with no more than a high school diploma. The piece received a lot of comments, much of them supportive. But how do you keep the issue alive so it reaches users who could help influence public…

    Tom Grubisich/ Street Fight- 17 readers -
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