• Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Swiftype’s Riley: Site Search Can Make News More Compelling

    … can accomplish for local news sites — including monetizing editorial content — I went to Matt Riley, co-founder with Quin Hoxie of Swiftype. Riley’s three-year-old, San Francisco-based company helps thousands of websites and apps like our hypothetical publisher make better decisions about how to maximize the impact of their content, know…

    Tom Grubisich/ Street Fight- 18 readers -