Swiftype

  • Over 20% of our Home Page Clicks Come from One Feature

    … engagement on our home pages comes from our search bar. And in reviewing the remainder of our page, visitors rarely scroll and interact further down our page. The exception is that many visitors do go to our footer. We implemented Swiftype for our internal search service. It provides a robust autosuggest mechanism, great reporting, and we have a ton…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Swiftype’s Riley: Site Search Can Make News More Compelling

    … publishers can leverage site search analytics to keep their readers engaged with their content longer. This interview has been edited for length and clarity. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 15 readers -
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