Swiftype

  • Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Swiftype’s Riley: Site Search Can Make News More Compelling

    … opinion in your long-game effort to raise the state standard for substitute teachers and enhance your site’s influence? The solution: Make sure you have a search engine that helps you analyze your audience and lets you capture and rank that opinion piece for maximum, long-term impact in return to relevant queries. To find out what custom site search…

    Tom Grubisich/ Street Fight- 13 readers -
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