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… are basically worn through the sole from all the tennis you’ve been playing— hey, swimsuit season’s just around the corner, and you’ve gotta keep those calves well-turned somehow. But the last thing you’re thinking about in that moment is your shoes. In fact, you just kicked your toe-crimpers into the corner, willfully forgotten until the next…
… that plus sizes are basically anything above large: Large, XL, 2XL and 3XL — with measurements going up to a 50.25-inch bust size and a 44-inch waist. Last year, plus-sized model Jennie Runk, who wears sizes 12 or 14, was featured in the chain’s swimsuit ads — a move that generated plenty of positive buzz. But then, earlier this year, customers got angry…
… the kind of solution brands discover when they ask consumers what they need rather than tell them. Sometimes merely listening reveals a new product opportunity. J. Crew did this when a New York magazine writer begged the brand to bring back its scoop-back tank swimsuit. Not only did J. Crew bring the bathing suit back, they took out a full page print…
Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet.