A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.
Posts about Swot
  • 10 Tips to Leave the Social Business Doggy Paddle in the Dust in 2015!

    … as embrace new technology to drive efficiencies and deliver value to your audiences on a consistent basis. Also, be sure to download our brand new SWOT analysis worksheet. It will help you map out your strengths, weaknesses, opportunities and threats so you can properly assess your business, market, skills and build a plan to zoom turbo in 2015…

    Pam Marketing Nutin Social- 17 readers -
  • A mini-guide to evaluating new digital marketing tools

    … on which requirements are the most important. I tend to categorise needs by: Essential, Important, Nice to Have. SWOT to compare Ahh, the SWOT. The mere mutter of this acronym is usually enough to make everyone’s eyes glaze over. It might not be the most exciting planning exercise but a good old-fashioned SWOT analysis can be extremely helpful…

    Jo Hill/ Econsultancyin Twitter- 3 readers -
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