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… When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use…
Having a website is extremely important for the success of your business. It’s your piece of online real estate and a vehicle to establish sustainable income. However, owning a successful website comes with lots of responsibilities. These days you need an active blog, a newsletter, strong social media presence, and maybe a YouTube channel or a podcast.
… completing your competitor analysis include: commission tiers, size of their affiliate base, are there any corporate publications that provide a breakdown in how much revenue their affiliate channels generate? Exploit Gaps/Opportunities – From the SWOT analysis, a number of gaps & opportunities should now be identified and should provide you…