Swot Analysis

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.
Posts about Swot Analysis
  • Cut Throat PPC: A Guide To Competitive Analysis

    … When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use…

    Rachael Law/ PPC Heroin Paid Search Google- 9 readers -
  • How To Turn Pro Before Launching Your Website

    … or a podcast. Beyond all of that, you need to have a unique selling proposition and a clearly defined target audience. There’s a lot to take in and it’s easy to rush the process and not get the results that you want. I must tell you, hindsight is a powerful thing. Having now gone through the process of starting a few websites, I wish I had slowed down…

    Firepole Marketing Blogin Social Google How To's YouTube- 14 readers -
  • An Affiliate Marketing Action Plan: The 5 Cs Approach

    … Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set…

    Simon Swan/ Geno Prussakovin Affiliate Google Facebook- 16 readers -
Get the top posts daily into your mailbox!