• Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    …, Christopher S. Dean, CEO of Swrve, commented: While the mobile games industry continues to evolve, there’s no doubt it remains dominated by big spenders. As a result, it remains as important as ever to ensure games companies market effectively to the existing player base, both to optimize the experience for VIP players, but also to maximize the total number making purchases. Swrve’s complete report is available here. Readers: How often do you spend money in free-to-play games? …

    AllTwitterin Mobile- 11 readers -
  • LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20

    … Eddystone beacon initiative; Spotify’s musical map of the world; Enplug’s digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada’s first shopping apartment; the GPS turns 20 and so does Amazon. Our…

    Asif Khan/ Street Fightin Google- 9 readers -
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