Swrve

  • Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    … Mobile marketing automation platform Swrve has released its latest 2016 Mobile Monetization Report, which revealed just 0.19 percent of all players account for 48 percent of all in-app purchase revenue in free-to-play games. Swrve’s report measured the purchasing behavior of over 20 million players in more than 40 free-to-play titles during…

    AllTwitterin Mobile- 12 readers -
  • LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20

    LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20 July 24, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google’s Eddystone beacon initiative; Spotify’s ...

    Asif Khan/ Street Fight- 10 readers -
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