Swrve

  • Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    … Mobile marketing automation platform Swrve has released its latest 2016 Mobile Monetization Report, which revealed just 0.19 percent of all players account for 48 percent of all in-app purchase revenue in free-to-play games. Swrve’s report measured the purchasing behavior of over 20 million players in more than 40 free-to-play titles during…

    AllTwitterin Mobile- 15 readers -
  • LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20

    … Eddystone beacon initiative; Spotify’s musical map of the world; Enplug’s digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada’s first shopping apartment; the GPS turns 20 and so does Amazon. Our…

    Asif Khan/ Street Fightin Google- 10 readers -