Sxsw

  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • Who Owns Your Audience?

    … a powerful and intimate connection with their audience. Or they can just create content themselves and spend money distributing it through paid social. There are no easy answers. Which leads me to my shameless plug. At SXSW 2017, I’ve proposed a panel with Harry McCracken, Fast Company’s technology editor, and Jay Acunzo, creator…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … at this massive tech gathering? Statistics for SXSW Interactive 2016 Interactive Festival Participants: 37,660 (from 82 foreign countries) Interactive Festival Sessions: 1377 Interactive Festival Speakers: 3,093 Interactive Media in Attendance: 3,493 If you haven’t been to SXSW, let me paint a picture for you. Think of all the spam messages…

    Marketing Technology Blog- 13 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 13 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting. Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly…

    Marketing Land- 10 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik. It’s a paradigm shift…

    Inside Facebookin Facebook Twitter- 21 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 13 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    … As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire…

    Marketing Land- 9 readers -
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