Sxsw

  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

    {grow}- 19 readers -
  • Did Austin miss Uber and Lyft during SXSW?

    … Did Austin miss Uber and Lyft during SXSW? This past weekend the infamous tech and entertainment festival known as South by Southwest (SXSW) took place in the Southwest’s capital of cool, Austin, Texas. During the festival on Saturday night, the skies opened up, and rain descended upon ATX. Many of the revelers wanted to get a ride back…

    Greg's Corner- 19 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    …, sensing, reasoning artificial intelligence. AI is coming fast due to three trends: Explosion of available data Massive increase in computational power, including quantum computing Research breakthroughs in machine deep learning Experts believe that sometime between 2045 and 2100 we will have emotional, sentient, super-intelligent robots…

    {grow}- 25 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … Electronics Show (CES). They’re even popular in marketing (think MozCon and Hubspot’s Inbound gatherings). Brands like Pepsi and Prudential host events to more deeply connect with consumers and generate brand awareness. For example, Prudential’s 4.01K “Race for Retirement” started out as a consumer-facing running event and quickly grew…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Who Owns Your Audience?

    …, you have to battle with popular and powerful influencers for your audience’s attention. On the other front, you have an uneasy alliance with platforms—namely Facebook and Google—that drive most of your audience to your site but also have the power to take them away in an instance. And that’s what we’ve seen of late. According to SimilarWeb…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    …. Their marketing team blanked the area with Where’s Waldo stickers. Score! The other fortunate thing that happened was me winning the lottery to see President Barack Obama. I was placed on the first floor in a very visible area. Both of these things really increased our exposure. Once we knew we had a good message, we amplified that message with Ads…

    Marketing Technology Blog- 18 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 13 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … marketing trends will be on the menu in 2016 and beyond. Although you might think the aftermath of such an extravaganza would be a hangover and upset stomach, I call it chicken soup because SXSWi actually nourishes attendees. It’s different from any other festival — SXSWi isn’t focused on creativity, technology, or even innovation. It’s about all those…

    Marketing Land- 11 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik. It’s a paradigm shift…

    Inside Facebookin Facebook Twitter- 23 readers -
  • Highlights from SXSW 2016

    … this team thought through every possible catastrophe and created a way for you to communicate with the outside world and put it in a portable kit. One clever idea for example was a bandana that is a big QR code. If you were captured by terrorists, any photograph of you would carry the code, which links to pre-recorded messages about you and emergency…

    {grow}- 17 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    …. Work across silos By nature, the CMTO is a bridging and integration role. At a minimum, success requires driving collaboration between the marketing and technology functions. But those who are successful will find that it often takes much more. A broad understanding of the organization cannot be understated. And beyond martech, remember…

    Marketing Land- 10 readers -
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