Sxsw

  • Did Austin miss Uber and Lyft during SXSW?

    … Did Austin miss Uber and Lyft during SXSW? This past weekend the infamous tech and entertainment festival known as South by Southwest (SXSW) took place in the Southwest’s capital of cool, Austin, Texas. During the festival on Saturday night, the skies opened up, and rain descended upon ATX. Many of the revelers wanted to get a ride back…

    Greg's Corner- 24 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 32 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … into a booming marketing campaign for the company because of its success. Then there are events like South by Southwest (SXSW), which bring brands, consumers and performers together. If you’re a marketer, it’s likely you’ve got a budget for events – and with good reason. Ninety-six percent of consumers who have a great experience at an event will be more…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Who Owns Your Audience?

    … a powerful and intimate connection with their audience. Or they can just create content themselves and spend money distributing it through paid social. There are no easy answers. Which leads me to my shameless plug. At SXSW 2017, I’ve proposed a panel with Harry McCracken, Fast Company’s technology editor, and Jay Acunzo, creator…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … on very little sleep. But, lucky for me, I love to meet people and my two small children have trained me in the art of functioning on very little sleep. Another key element was that as the Director of Social Media at Namecheap, rather than just a pretty face contracted through a PR agency, I was able to talk in depth about the company and how we want…

    Marketing Technology Blog- 21 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 16 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting. Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly…

    Marketing Land- 11 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … that requires mobile marketers to re-evaluate how they successfully reach an audience that’s essentially moved from sharing its life socially on a broadcasting model to that of a narrowcast one. There were several panels addressing this issue at the Austin conference this year and here are the noteworthy trends everyone agreed have emerged: 1) Social…

    Inside Facebookin Facebook Twitter- 24 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 20 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    … As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire…

    Marketing Land- 11 readers -
Get the top posts daily into your mailbox!
More from around the web