Sxsw

  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 15 readers -
  • Who Owns Your Audience?

    … a powerful and intimate connection with their audience. Or they can just create content themselves and spend money distributing it through paid social. There are no easy answers. Which leads me to my shameless plug. At SXSW 2017, I’ve proposed a panel with Harry McCracken, Fast Company’s technology editor, and Jay Acunzo, creator…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 8 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    …. Their marketing team blanked the area with Where’s Waldo stickers. Score! The other fortunate thing that happened was me winning the lottery to see President Barack Obama. I was placed on the first floor in a very visible area. Both of these things really increased our exposure. Once we knew we had a good message, we amplified that message with Ads…

    Marketing Technology Blog- 13 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … the amount of screen time consumers spend on these devices. However, until brands can exercise greater control over the content that is shared in their name, many marketers may have no choice but to remain on the sidelines rather than accept the risks involved. Katherine Hays is the founder and CEO of user-generated marketing platform Vivoom. Image courtesy of Shutterstock. …

    AllFacebook- 11 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting. Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly…

    Marketing Land- 10 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik. It’s a paradigm shift…

    Inside Facebookin Facebook Twitter- 20 readers -
  • Highlights from SXSW 2016

    … was a hit and will soon be integrated with IBM Watson to give it super-human intelligence. Artificial Intelligence This theme gathered momentum last year and was huge in 2016. A highlight of the conference for me was hearing Dag Kittlaus, the inventor of SIri, talk about the future of technology. Today AI programs are approaching human thought — creating…

    {grow}- 12 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    … As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire…

    Marketing Land- 9 readers -
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