Sxsw

  • Did Austin miss Uber and Lyft during SXSW?

    … Did Austin miss Uber and Lyft during SXSW? This past weekend the infamous tech and entertainment festival known as South by Southwest (SXSW) took place in the Southwest’s capital of cool, Austin, Texas. During the festival on Saturday night, the skies opened up, and rain descended upon ATX. Many of the revelers wanted to get a ride back…

    Greg's Corner- 25 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 40 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … into a booming marketing campaign for the company because of its success. Then there are events like South by Southwest (SXSW), which bring brands, consumers and performers together. If you’re a marketer, it’s likely you’ve got a budget for events – and with good reason. Ninety-six percent of consumers who have a great experience at an event will be more…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Who Owns Your Audience?

    …, you have to battle with popular and powerful influencers for your audience’s attention. On the other front, you have an uneasy alliance with platforms—namely Facebook and Google—that drive most of your audience to your site but also have the power to take them away in an instance. And that’s what we’ve seen of late. According to SimilarWeb…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … but fizzled and shut down in 2015, Lynley reported. According to Lynley, most of the Math Camp team will join Pinterest, including CEO Paul Davison, who will work across multiple areas at the social network. Lynley pointed out that Shorts had just launched in March. Readers: What are your thoughts on Pinterest’s latest acqui-hire? …

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail…

    Marketing Technology Blog- 21 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … the risks involved. Snapchat has succeeded in building incredible interest in user-generated marketing. The company has given marketers a seamless way to allow consumers–and, in particular, the highly prized millennial audience at that–to create branded content that the audience then shares with their peers. Since 2014, we have seen many brands…

    AllFacebook- 18 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting. Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly…

    Marketing Land- 11 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … and what’s not. Again, since many of the messaging opportunities lay outside the range of traditional analytical tools, the measurement itself will be part of the battle. Readers: Has your brand started addressing the social messaging challenge? Ernie Canadeo is the founder & CEO of EGC Group. Image courtesy of SXSW on Facebook. …

    Inside Facebookin Facebook Twitter- 25 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 20 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    … As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire…

    Marketing Land- 11 readers -
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