Sxsw

  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 16 readers -
  • Who Owns Your Audience?

    … a powerful and intimate connection with their audience. Or they can just create content themselves and spend money distributing it through paid social. There are no easy answers. Which leads me to my shameless plug. At SXSW 2017, I’ve proposed a panel with Harry McCracken, Fast Company’s technology editor, and Jay Acunzo, creator…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … on very little sleep. But, lucky for me, I love to meet people and my two small children have trained me in the art of functioning on very little sleep. Another key element was that as the Director of Social Media at Namecheap, rather than just a pretty face contracted through a PR agency, I was able to talk in depth about the company and how we want…

    Marketing Technology Blog- 13 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 12 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting. Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly…

    Marketing Land- 10 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik. It’s a paradigm shift…

    Inside Facebookin Facebook Twitter- 21 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 12 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    … As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire…

    Marketing Land- 9 readers -
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