Sxsw

  • Did Austin miss Uber and Lyft during SXSW?

    … Did Austin miss Uber and Lyft during SXSW? This past weekend the infamous tech and entertainment festival known as South by Southwest (SXSW) took place in the Southwest’s capital of cool, Austin, Texas. During the festival on Saturday night, the skies opened up, and rain descended upon ATX. Many of the revelers wanted to get a ride back…

    Greg's Corner- 25 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 41 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … into a booming marketing campaign for the company because of its success. Then there are events like South by Southwest (SXSW), which bring brands, consumers and performers together. If you’re a marketer, it’s likely you’ve got a budget for events – and with good reason. Ninety-six percent of consumers who have a great experience at an event will be more…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Who Owns Your Audience?

    … for the basic resource (an audience) they need to survive, and they are increasingly vulnerable to extortion—or, at the very least, a very bad deal. Meanwhile, it’s harder than ever to make money. Brands have a plethora of other options for spending their advertising budgets and reaching an audience. They can turn to individual influencers, which have…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    …, and this year was our first. Companies that have a big enough budget to spend their way to success, and as our name suggests, we’re cheap. Standing out in a crowd of people trying to stand out. Bringing people to you, instead of the other way around? Our creative marketing team came up with a plan. Like Frank Underwood says, If you don’t like…

    Marketing Technology Blog- 21 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 18 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … Why chicken soup, you ask? Well, during the buffet of SXSW Interactive, we witnessed an array of tasty items on the menu, hundreds of individual events covering everything from voter technology to data-driven farming to weight loss to digital parenting. Attendees feasted on a smorgasbord of non-stop inspiration: sessions from an amazingly…

    Marketing Land- 11 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik. It’s a paradigm shift…

    Inside Facebookin Facebook Twitter- 25 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 20 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    … As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the annual South by Southwest Interactive (SXSWi) conference and festival this week, many will find it difficult to choose from the event’s hundreds of world-class opportunities to learn, connect and inspire…

    Marketing Land- 11 readers -
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