Sxsw

  • Mark Cuban, the first trillionaire and chatbots on the edge

    … By Mark Schaefer To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin. You can see my…

    {grow}- 18 readers -
  • Did Austin miss Uber and Lyft during SXSW?

    … Did Austin miss Uber and Lyft during SXSW? This past weekend the infamous tech and entertainment festival known as South by Southwest (SXSW) took place in the Southwest’s capital of cool, Austin, Texas. During the festival on Saturday night, the skies opened up, and rain descended upon ATX. Many of the revelers wanted to get a ride back…

    Greg's Corner- 17 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 21 readers -
  • Localist: Publish, Manage and Promote Your Events Online

    … into a booming marketing campaign for the company because of its success. Then there are events like South by Southwest (SXSW), which bring brands, consumers and performers together. If you’re a marketer, it’s likely you’ve got a budget for events – and with good reason. Ninety-six percent of consumers who have a great experience at an event will be more…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 23 readers -
  • Who Owns Your Audience?

    … a powerful and intimate connection with their audience. Or they can just create content themselves and spend money distributing it through paid social. There are no easy answers. Which leads me to my shameless plug. At SXSW 2017, I’ve proposed a panel with Harry McCracken, Fast Company’s technology editor, and Jay Acunzo, creator…

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail…

    Marketing Technology Blog- 15 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 13 readers -
  • Why SXSWi is chicken soup for the marketer’s soul

    … marketing trends will be on the menu in 2016 and beyond. Although you might think the aftermath of such an extravaganza would be a hangover and upset stomach, I call it chicken soup because SXSWi actually nourishes attendees. It’s different from any other festival — SXSWi isn’t focused on creativity, technology, or even innovation. It’s about all those…

    Marketing Land- 11 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    … and Periscope, it’s clear “text” messaging has become less about text and more about image content. From animated emoji’s to Go-Pro helmet video footage, the short spurts of information being shared by consumers is less about “telling” and more about “showing” the Ins-and-outs of their day. For marketers, this means finding ways to interact…

    Inside Facebookin Facebook Twitter- 22 readers -
  • Highlights from SXSW 2016

    … hand … A blog fan recently sent me a nice note telling me that she starts each day with a cup of coffee and my blog. I have become part of the fabric of her life. Would she create an emotional attachment to a computer? Maybe, but let’s hope not. Personal robots Personal robot “Pepper” seemed to breathe and move naturally. The robots on display got…

    {grow}- 17 readers -
  • 4 tips to break into the C-suite and become a chief marketing technology officer

    …. Work across silos By nature, the CMTO is a bridging and integration role. At a minimum, success requires driving collaboration between the marketing and technology functions. But those who are successful will find that it often takes much more. A broad understanding of the organization cannot be understated. And beyond martech, remember…

    Marketing Land- 10 readers -
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