Symbiosis (from Ancient Greek σύν "together" and βίωσις "living") is close and often long-term interaction between two or more different biological species. In 1877, Albert Bernhard Frank used the word symbiosis (which previously had been used to depict people living together in community) to describe the mutualistic relationship in lichens. In 1879, the German mycologist Heinrich Anton de Bary defined it as "the living together of unlike organisms."The definition of symbiosis is controversial among scientists. Some believe symbiosis should only refer to persistent mutualisms, while others believe it should apply to any types of persistent biological interactions (i.e.
Posts about Symbiotic
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 26 readers -
  • What’s Your Marketing Success Metric?

    … to efficient and reliable scalability. But we don’t live in a vacuum, and one marketing channel influences the other. Consider the following example where the brand team makes a major push to drive awareness, resulting in a massive increase in site traffic. The red line showcases a huge spike in visits throughout the promotional period…

    Benny Blum/ Marketing Land- 21 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … audiences and then realized they needed to build sustainable revenue sources. While many did not, many did — and this provides a playbook (advertising, events, membership, direct-response and even symbiotic relationships for joint gain) for current and entrant entrepreneurs. The second reflects the growing importance of maximizing the value of non…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Moz, SEMrush, and Raven Tools can’t benefit you. While PPC doesn’t influence organic page rank, the additional traffic and branding turns the two campaign types into symbiotic partners rather than cannibalizing money/time. Having these tools at your disposal will give you a far more objective view into the overall success of your online presence…

    WordStreamin Paid Search- 15 readers -
  • Big data and small business: The future of marketing?

    … powerful symbiotic link with the customer that would be difficult for competitors to overcome during the next contract negotiation. Some of these ideas might seem so obvious. But the problem is — for many businesses — they’re not. They are overlooking their true core business. More and more, the competitive advantage will come from the numbers. How do…

    {grow}- 9 readers -
  • The Importance of Setting Goals in Life

    Where do you see yourself in 5 years? Such a cliche. You have surely heard that question in a business setting or on a job interview… … and thought it was complete bullshit. How could I possibly know where I will be in 5 years? So much can happen over the course of time that a 5 year plan sounds useless, doesn’t it? Setting goals may be the most useful thing that you ever do.

    Jeff Sauer/ Depth of Knowledge- 7 readers -
  • Facebook Forms India Client Council

    … of marketing and communication services, Tata Motors Sam Balsara, chairman and managing director, Madison World Sachin Bansal, CEO, Flipkart Mohit Beotra, head of brand, Airtel Sonali Dhawan, director of marketing, south Asia, Procter & Gamble India Sujit Ganguli, head of corporate brand and communications group, ICICI Bank Ashish Kashyap…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • What Small Business Saturday Means for Your Business

    … between the two is marvelously symbiotic as small businesses and their customers depend on each other for the financial and social health of where they live. Because small businesses provide services and goods, jobs and salaries, as well as support for local events and initiatives, the community is strengthened, and the mission of Small Business…

    Jim Shannon/ Dex Media- 10 readers -
  • Five lessons for effective blogger outreach

    … and agencies ‘a lot’, with a negligible 1% stating that they ‘hate’ being contacted by agencies. The blogger-brand relationship is increasingly becoming a symbiotic one. 2. It’s a career choice, especially with younger bloggers More than half of the bloggers surveyed currently regard blogging as a hobby. However, 73% of those currently blogging as a hobby…

    Econsultancyin Google- 4 readers -
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