Symbiosis (from Ancient Greek σύν "together" and βίωσις "living") is close and often long-term interaction between two or more different biological species. In 1877, Albert Bernhard Frank used the word symbiosis (which previously had been used to depict people living together in community) to describe the mutualistic relationship in lichens. In 1879, the German mycologist Heinrich Anton de Bary defined it as "the living together of unlike organisms."The definition of symbiosis is controversial among scientists. Some believe symbiosis should only refer to persistent mutualisms, while others believe it should apply to any types of persistent biological interactions (i.e.
Posts about Symbiotic
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 38 readers -
  • What’s Your Marketing Success Metric?

    …’ success? For a company to succeed, all departments need to be working together: marketing generates leads and awareness, sales generates booked revenue, while operations delivers the service or product. This symbiotic relationship works because each team is dependent on the others to keep the flywheel spinning. But does the same symbiotic…

    Benny Blum/ Marketing Land- 28 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …. Jim Brady, founder of Billy Penn in Philadelphia: I do think local is headed for the breakthrough that has long eluded it, though there’s still plenty of tough sledding ahead. I think the growth of local will be powered by a few key things: 1) a move away from reliance on a display ad model, and 2) the continued emergence of mobile…

    Tom Grubisich/ Street Fightin Display Mobile- 20 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Moz, SEMrush, and Raven Tools can’t benefit you. While PPC doesn’t influence organic page rank, the additional traffic and branding turns the two campaign types into symbiotic partners rather than cannibalizing money/time. Having these tools at your disposal will give you a far more objective view into the overall success of your online presence…

    WordStreamin Paid Search- 23 readers -
  • Big data and small business: The future of marketing?

    … powerful symbiotic link with the customer that would be difficult for competitors to overcome during the next contract negotiation. Some of these ideas might seem so obvious. But the problem is — for many businesses — they’re not. They are overlooking their true core business. More and more, the competitive advantage will come from the numbers. How do…

    {grow}- 10 readers -
  • The Importance of Setting Goals in Life

    … or opportunistic actions, you would not be reading this blog today. Let’s go back to in time. 10 years ago to be specific. The year was 2004 and I was an unhappy 23 year old with very few prospects for bettering my situation. It started with being fat (tipping the scales at 300 pounds), and was rounded out by over $10,000 in credit card debt with a whole lot…

    Jeff Sauer/ Depth of Knowledgein SEO- 8 readers -
  • The Holiday Advantage: Maturation Of Mobile Real-Time Bidding

    The holiday season is a time when the symbiotic relationship between consumers and retailers is at its peak. Not only are consumers looking for the best deals and most efficient ways to apply their holiday gift budget, but retailers are also hoping to meet – and exceed – their holiday projections.

    Soo Jin Oh/ Marketing Land- 14 readers -
  • Facebook Announces India Client Council

    … together be better mobile marketers. Being a leading mobile phone player, we have been instrumental in driving the growing penetration of smartphones in the country, thus sharing a symbiotic relationship with Facebook, as well as other players in the ecosystem. As marketers, we are increasingly pivoting to mobile-centric ideas, and with many people in India accessing Facebook through their mobile devices, it offers an immense opportunity for all of us to reach out to our customers in a meaningful way at any time of the day. …

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
    Earlier about the same topic:
  • Facebook Forms India Client Council

    …, founder and CEO, Ibibo Group Heavent Malhotra, managing director, Jabong Daniel Meynen, marketing director, RB India Ronita Mitra, senior vice president, brand and consumer insights, Vodafone India Vishal Sampat, CEO, SMG Convonix Samir Singh, executive director, Hindustan Unilever Jasmin Sohrabji, managing director, India and Southeast Asia, OMG CVL…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • What Small Business Saturday Means for Your Business

    … between the two is marvelously symbiotic as small businesses and their customers depend on each other for the financial and social health of where they live. Because small businesses provide services and goods, jobs and salaries, as well as support for local events and initiatives, the community is strengthened, and the mission of Small Business…

    Jim Shannon/ Dex Media- 12 readers -
  • Five lessons for effective blogger outreach

    … offered monetary payment or a free product review remains unclear for many, with the data showing hugely mixed understandings of what constitutes payment. More than half (55%) of bloggers surveyed said the question of whether or not they would expect payment was dependent on the agency, company or blogging activity in question. Perhaps contrary…

    Econsultancyin Google- 5 readers -
Get the top posts daily into your mailbox!
More from around the web