Synecdoche

A synecdoche (/sɪˈnɛkdəkiː/, si-NEK-də-kee; from Greek synekdoche (συνεκδοχή), meaning "simultaneous understanding") is a figure of speech in which a term for a part of something refers to the whole of something, or vice-versa. An example is referring to workers as hired hands.
Posts about Synecdoche
  • JCPenney goes tone deaf on breast cancer

    … cares about the most common cancer afflicting them: over 220,000 women will be diagnosed this year with breast cancer, and over 40,000 will lose their lives. If only the money for JCPenney’s creative and media buying (which clearly amounts to more than pennies) could have been donated directly to research for the cure. The post JCPenney goes tone deaf on breast cancer appeared first on Digiday. …

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