Synecdoche

A synecdoche (/sɪˈnɛkdəkiː/, si-NEK-də-kee; from Greek synekdoche (συνεκδοχή), meaning "simultaneous understanding") is a figure of speech in which a term for a part of something refers to the whole of something, or vice-versa. An example is referring to workers as hired hands.
Posts about Synecdoche
  • JCPenney goes tone deaf on breast cancer

    …. When even decidedly mainstream brands like Always, with its “Like a Girl” campaign, and Pantene, with “Labels Against Women,” are reflecting a more progressive conception of what it means to be a woman, it’s abundantly clear the cultural conversation has shifted. JCPenney has wasted a lot of money here, plus the opportunity to show women it really…

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