Synthesio

  • Thanksgiving Dinner and Social Media

    … Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that: Food type, by share of voice: Main dishes, 66.69 percent Sides, 17.11 percent Desserts, 8.81 percent Vegetables, 3.81 percent Bread…

    David Cohen/ AllTwitterin Social Twitter YouTube- 12 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, a social intelligence platform that integrates with platforms like Marketo enables marketers to better personalize their engagement, leverage a complete view of their customers online and deliver more targeted messages at the point of need. Data-driven business intelligence: The social marketing stack does not just live within social media and marketing…

    AllTwitterin Social- 33 readers -
  • What Did Social Media Users Talk About This Halloween?

    … trending costumes online: Witch (26.79 percent) Star Wars costumes (19.2 percent) Clowns (13.38 percent) Batman (7.41 percent) General superhero costumes (7.13 percent) Most-discussed current political costumes online: Trump (49.48 percent) Hillary Clinton (33.41 percent) Barack Obama (14.02 percent) Michelle Obama (2.42…

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • Angelina Jolie-Brad Pitt Divorce Lights Up Social Networks

    … percent Synthesio said 54 percent of people posting about the divorce were female and 46 percent were male, adding that the top five languages for posts were: English: 56.5 percent Spanish: 14.4 percent Japanese: 7.2 percent Portuguese: 4.1 percent Turkish: 3.1 percent Readers: Did you post about Brangelina? Image of Brad Pitt and Angelina Jolie courtesy of Andrea Raffin/Shutterstock. …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 20 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 19 readers -
  • Fireworks, BBQs Led Social Chatter Over July 4th Weekend

    … Fireworks and BBQs were the most discussed activities by U.S. users on social media during the July 4th weekend, according to data from social intelligence and social listening platform Synthesio. Measuring posts by U.S. users from July 1 to July 4, Synthesio found 50.64 percent of all online conversations related to the holiday weekend…

    Inside Facebookin Social Twitter- 15 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … of the overall social media mentions surrounding E3. Breaking down these mentions, Synthesio found that Sony‘s top three topics were “general PlayStation mentions” at 46.29 percent, “Morpheus” at 19.29 percent and “PS4 Slim” at 8.48 percent. Sony was followed by: Microsoft, which accounted for 19.58 percent of overall social mentions during E3; Bethesda…

    AllFacebookin Social- 27 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 39 readers -
  • Social Stats Mirror New York Primary Results (Infographic)

    … Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial. The social intelligence platform and the social customer care platform, respectively, found that for the most part, New York winners Donald Trump and Hillary Clinton led in reach and engagement between…

    David Cohen/ Inside Facebookin Twitter YouTube- 20 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple the 9.58…

    David Cohen/ AllFacebookin Social- 23 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 17 readers -
  • Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

    … Social media intelligence platform Synthesio and social media image recognition platform Ditto Labs have analyzed the ways users discussed Valentine’s Day on social media by tracking posts mentioning Valentine’s Day and ‘related terms’ shared on Feb. 14, 2016. The companies analyzed text and image posts and gave each term a percentage based…

    Inside Facebookin Social- 22 readers -
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