Synthesio

  • Smarter Marketing With a Data-Driven Technology Stack

    … and the technology that drives them. Marketers must focus on an open ecosystem and on getting data between the wide array of sales, business intelligence and marketing platforms in order to create customer experiences built upon more sophisticated customer understanding and need. As a social chief marketing officer, I certainly understand the pain…

    AllTwitterin Social- 31 readers -
  • What Did Social Media Users Talk About This Halloween?

    … Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio. Synthesio analyzed online conversations about Halloween from Friday, Oct. 28 through Monday, Oct. 31, and its findings included: Most-discussed Halloween costume types online: Classic Halloween costumes…

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • Angelina Jolie-Brad Pitt Divorce Lights Up Social Networks

    … percent Synthesio said 54 percent of people posting about the divorce were female and 46 percent were male, adding that the top five languages for posts were: English: 56.5 percent Spanish: 14.4 percent Japanese: 7.2 percent Portuguese: 4.1 percent Turkish: 3.1 percent Readers: Did you post about Brangelina? Image of Brad Pitt and Angelina Jolie courtesy of Andrea Raffin/Shutterstock. …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 20 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (Fabric.com), some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 19 readers -
  • Fireworks, BBQs Led Social Chatter Over July 4th Weekend

    … Fireworks and BBQs were the most discussed activities by U.S. users on social media during the July 4th weekend, according to data from social intelligence and social listening platform Synthesio. Measuring posts by U.S. users from July 1 to July 4, Synthesio found 50.64 percent of all online conversations related to the holiday weekend…

    Inside Facebookin Social Twitter- 15 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … Now that the Electronic Entertainment Expo (E3) has come and gone for 2016, social intelligence and social listening platform Synthesio revealed the gaming company that drove the most social buzz during the event. Pulling data from June 12 through 16, Synthesio found Sony came out on top for social mentions, accounting for 29.87 percent…

    AllFacebookin Social- 26 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 38 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple…

    David Cohen/ AllFacebookin Social- 23 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 17 readers -
  • Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

    … on Valentine’s Day, followed by Los Angeles and Washington D.C. Looking specifically at Instagram posts, the data showed Pandora was the top fashion brand, and Starbucks was the top beverage brand on the photo-sharing app on Valentine’s Day. In addition, Ben & Jerry’s and Ferrero Rocher topped the food and candy categories on Instagram, respectively, on February 14. Check out Synthesio and Ditto Labs’ complete data in the infographic below. …

    Inside Facebookin Social- 22 readers -
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