Synthesio

  • Thanksgiving Dinner and Social Media

    … Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that: Food type, by share of voice: Main dishes, 66.69 percent Sides, 17.11 percent Desserts, 8.81 percent Vegetables, 3.81 percent Bread…

    David Cohen/ AllTwitterin Social Twitter YouTube- 9 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 17 readers -
  • What Did Social Media Users Talk About This Halloween?

    … Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio. Synthesio analyzed online conversations about Halloween from Friday, Oct. 28 through Monday, Oct. 31, and its findings included: Most-discussed Halloween costume types online: Classic Halloween costumes…

    David Cohen/ Inside Facebookin Social Twitter- 12 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 15 readers -
  • Fireworks, BBQs Led Social Chatter Over July 4th Weekend

    … Fireworks and BBQs were the most discussed activities by U.S. users on social media during the July 4th weekend, according to data from social intelligence and social listening platform Synthesio. Measuring posts by U.S. users from July 1 to July 4, Synthesio found 50.64 percent of all online conversations related to the holiday weekend…

    Inside Facebookin Social Twitter- 11 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … Now that the Electronic Entertainment Expo (E3) has come and gone for 2016, social intelligence and social listening platform Synthesio revealed the gaming company that drove the most social buzz during the event. Pulling data from June 12 through 16, Synthesio found Sony came out on top for social mentions, accounting for 29.87 percent…

    AllFacebookin Social- 15 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 32 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    ….” This is particularly poignant when looking at social programs and campaigns. Thinking you know what will resonate or drive success without research is the kiss of death. Launching a social campaign without conducting a thorough social analysis of your target markets, segments, consumers and past campaigns can lead to subpar results. It is critical…

    AllFacebookin Social- 23 readers -
  • Social Stats Mirror New York Primary Results (Infographic)

    … Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial. The social intelligence platform and the social customer care platform, respectively, found that for the most part, New York winners Donald Trump and Hillary Clinton led in reach and engagement between…

    David Cohen/ Inside Facebookin Twitter YouTube- 14 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … the 9.58 percent of second-place University of Notre Dame. Syracuse also accounted for three of the top 10 hashtags used during the second weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, with #cusemode at No. 5, #syracuse at No. 7 and #orangenation at No. 10. Other findings by Synthesio included: 75 percent of posts during…

    David Cohen/ AllFacebookin Social- 18 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

    … on Valentine’s Day, followed by Los Angeles and Washington D.C. Looking specifically at Instagram posts, the data showed Pandora was the top fashion brand, and Starbucks was the top beverage brand on the photo-sharing app on Valentine’s Day. In addition, Ben & Jerry’s and Ferrero Rocher topped the food and candy categories on Instagram, respectively, on February 14. Check out Synthesio and Ditto Labs’ complete data in the infographic below. …

    Inside Facebookin Social- 19 readers -
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