Synthesio

  • Thanksgiving Dinner and Social Media

    … Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that: Food type, by share of voice: Main dishes, 66.69 percent Sides, 17.11 percent Desserts, 8.81 percent Vegetables, 3.81 percent Bread…

    David Cohen/ AllTwitterin Social Twitter YouTube- 8 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • What Did Social Media Users Talk About This Halloween?

    … Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio. Synthesio analyzed online conversations about Halloween from Friday, Oct. 28 through Monday, Oct. 31, and its findings included: Most-discussed Halloween costume types online: Classic Halloween costumes…

    David Cohen/ Inside Facebookin Social Twitter- 10 readers -
  • Angelina Jolie-Brad Pitt Divorce Lights Up Social Networks

    … percent Synthesio said 54 percent of people posting about the divorce were female and 46 percent were male, adding that the top five languages for posts were: English: 56.5 percent Spanish: 14.4 percent Japanese: 7.2 percent Portuguese: 4.1 percent Turkish: 3.1 percent Readers: Did you post about Brangelina? Image of Brad Pitt and Angelina Jolie courtesy of Andrea Raffin/Shutterstock. …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 16 readers -
  • Benchmarking Social Data: The Key to Social Insights

    …-storm sentiment: It doesn’t take an expert in heavy machinery to see that Ariens snow blowers caused consumers some major issues in their attempts to dig out from the storm. Data like this makes inventory management a breeze. It’s difficult enough to make space for such huge equipment, but even more difficult to accept it for return. The right bet…

    AllTwitterin Social- 14 readers -
  • Fireworks, BBQs Led Social Chatter Over July 4th Weekend

    … Fireworks and BBQs were the most discussed activities by U.S. users on social media during the July 4th weekend, according to data from social intelligence and social listening platform Synthesio. Measuring posts by U.S. users from July 1 to July 4, Synthesio found 50.64 percent of all online conversations related to the holiday weekend…

    Inside Facebookin Social Twitter- 11 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 13 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 31 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … business. Underperforming campaigns fall into a variety of categories. The most common, visualized by the charts below, are typically referred to within the social intelligence industry as “flop,” “bad buzz” and “no spread.” A campaign that flops is one that fails to produce any significant or sustained increase in buzz. A bad buzz campaign is one…

    AllFacebookin Social- 22 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple…

    David Cohen/ AllFacebookin Social- 18 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … by the No. 15 Middle Tennessee State Blue Raiders. Other findings by Synthesio included: The top hashtag used by fans discussing the action this past weekend was #marchmadness. Surprisingly, despite a plethora of upsets, #bracketbusted came in at No. 10. Three-quarters of all posts about the tournament came from men. Readers: Is your bracket busted, or did you survive? Image courtesy of Villanova Basketball Facebook page. …

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

    … on Valentine’s Day, followed by Los Angeles and Washington D.C. Looking specifically at Instagram posts, the data showed Pandora was the top fashion brand, and Starbucks was the top beverage brand on the photo-sharing app on Valentine’s Day. In addition, Ben & Jerry’s and Ferrero Rocher topped the food and candy categories on Instagram, respectively, on February 14. Check out Synthesio and Ditto Labs’ complete data in the infographic below. …

    Inside Facebookin Social- 17 readers -