Synthesio

    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
    • Thanksgiving Dinner and Social Media

      Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that: Food type, by share of voice: Main dishes, 66.69 percent Sides, 17.11 percent Desserts, 8.81 percent Vegetables, 3.81 percent Bread, 3.51 percent Most popular sides: Stuffing, 30.

      David Cohen/ AllTwitterin Social Twitter YouTube- 6 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … might be having a negative impact on the enterprise as a whole. What can benchmarking teach us? In looking at the charts below, it’s clear that there is cause for concern over the drastic drop of volume in mentions of Zappos. The final three months of 2015 generated 85 percent of the mentions about the brand in the nine months tracked. Zappos…

    AllTwitterin Social- 13 readers -
  • Fireworks, BBQs Led Social Chatter Over July 4th Weekend

    … Fireworks and BBQs were the most discussed activities by U.S. users on social media during the July 4th weekend, according to data from social intelligence and social listening platform Synthesio. Measuring posts by U.S. users from July 1 to July 4, Synthesio found 50.64 percent of all online conversations related to the holiday weekend…

    Inside Facebookin Social Twitter- 11 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … Now that the Electronic Entertainment Expo (E3) has come and gone for 2016, social intelligence and social listening platform Synthesio revealed the gaming company that drove the most social buzz during the event. Pulling data from June 12 through 16, Synthesio found Sony came out on top for social mentions, accounting for 29.87 percent…

    AllFacebookin Social- 12 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 28 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    ….” This is particularly poignant when looking at social programs and campaigns. Thinking you know what will resonate or drive success without research is the kiss of death. Launching a social campaign without conducting a thorough social analysis of your target markets, segments, consumers and past campaigns can lead to subpar results. It is critical…

    AllFacebookin Social- 20 readers -
  • Social Stats Mirror New York Primary Results (Infographic)

    … Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial. The social intelligence platform and the social customer care platform, respectively, found that for the most part, New York winners Donald Trump and Hillary Clinton led in reach and engagement between…

    David Cohen/ Inside Facebookin Twitter YouTube- 11 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … The Syracuse University Orangemen became the first No. 10 seed in an NCAA Men’s Division I Basketball Championship tournament to reach the Final Four, sending social networks into a frenzy. Social media intelligence platform Synthesio found that Syracuse was the topic of 31.5 percent of March Madness-related mentions, more than triple…

    David Cohen/ AllFacebookin Social- 17 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 13 readers -
  • Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

    … Social media intelligence platform Synthesio and social media image recognition platform Ditto Labs have analyzed the ways users discussed Valentine’s Day on social media by tracking posts mentioning Valentine’s Day and ‘related terms’ shared on Feb. 14, 2016. The companies analyzed text and image posts and gave each term a percentage based…

    Inside Facebookin Social- 16 readers -
  • Synthesio Hires Janet Megdadi as Chief Revenue Officer

    … Synthesio, a social intelligence platform, announced Wednesday the hiring of Janet Megdadi as chief revenue officer. Megdadi will work from Synthesio’s New York headquarters, leading the company’s global sales organization and reporting directly to co-founder and CEO Loic Moisand. Megdadi will be responsible for all global revenue…

    Justin Lafferty/ AllFacebookin Social- 12 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … E3 2015, the Electronic Entertainment Expo, wrapped up in Los Angeles Thursday, and social intelligence platform Synthesio tapped Fallout 4 and Xbox as the event’s mention winners. Synthesio analyzed E3-related conversation on social networks, blogs and forums since the event began Tuesday, and its findings included: E3 itself accounted…

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
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