Synthesio

  • Thanksgiving Dinner and Social Media

    … Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that: Food type, by share of voice: Main dishes, 66.69 percent Sides, 17.11 percent Desserts, 8.81 percent Vegetables, 3.81 percent Bread…

    David Cohen/ AllTwitterin Social Twitter YouTube- 10 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 25 readers -
  • What Did Social Media Users Talk About This Halloween?

    …, the most popular age group was 18 to 25 years old, followed distantly by 25- to 35-year-olds. Where were they talking? 52.73 percent of conversations were on Twitter. 26.7 percent on Instagram. 5.18 percent in online forums. 3.94 percent in blogs. 3.49 percent in general online news sites. Top Halloween hashtags: #halloween…

    David Cohen/ Inside Facebookin Social Twitter- 16 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … might be having a negative impact on the enterprise as a whole. What can benchmarking teach us? In looking at the charts below, it’s clear that there is cause for concern over the drastic drop of volume in mentions of Zappos. The final three months of 2015 generated 85 percent of the mentions about the brand in the nine months tracked. Zappos…

    AllTwitterin Social- 18 readers -
  • Fireworks, BBQs Led Social Chatter Over July 4th Weekend

    … Fireworks and BBQs were the most discussed activities by U.S. users on social media during the July 4th weekend, according to data from social intelligence and social listening platform Synthesio. Measuring posts by U.S. users from July 1 to July 4, Synthesio found 50.64 percent of all online conversations related to the holiday weekend…

    Inside Facebookin Social Twitter- 14 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    … of the overall social media mentions surrounding E3. Breaking down these mentions, Synthesio found that Sony‘s top three topics were “general PlayStation mentions” at 46.29 percent, “Morpheus” at 19.29 percent and “PS4 Slim” at 8.48 percent. Sony was followed by: Microsoft, which accounted for 19.58 percent of overall social mentions during E3; Bethesda…

    AllFacebookin Social- 20 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 37 readers -
  • Syracuse Stuns College Basketball Fans, Social Networks

    … the 9.58 percent of second-place University of Notre Dame. Syracuse also accounted for three of the top 10 hashtags used during the second weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, with #cusemode at No. 5, #syracuse at No. 7 and #orangenation at No. 10. Other findings by Synthesio included: 75 percent of posts during…

    David Cohen/ AllFacebookin Social- 23 readers -
  • March Madness, Week 1: Villanova Tops Teams in Buzz

    … The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset…

    David Cohen/ Inside Facebookin Social- 16 readers -
  • Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

    … on Valentine’s Day, followed by Los Angeles and Washington D.C. Looking specifically at Instagram posts, the data showed Pandora was the top fashion brand, and Starbucks was the top beverage brand on the photo-sharing app on Valentine’s Day. In addition, Ben & Jerry’s and Ferrero Rocher topped the food and candy categories on Instagram, respectively, on February 14. Check out Synthesio and Ditto Labs’ complete data in the infographic below. …

    Inside Facebookin Social- 22 readers -
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