- Our Blog
by David Berkowitz, chief strategy officer, Sysomos It’s time for social listening to escape the confines of marketing departments. While the responsibility for managing social listening should lie with marketing or research managers, the applications for it are increasingly broad. Here are some of the questions social searching and listening can answer, along with who can be ...
…. Invest in paid media to yield the strongest, most accurate results from your content. Have strong key performance indicators and keep an open mind. A smart brand will embrace this shift to experiment and ultimately reach the right audiences with the best content. Erica Jenkins is chief product officer for social media analytics company Sysomos. Image courtesy of Shutterstock. …