• Sounds of progress: The future of social listening

    … by David Berkowitz, chief strategy officer, Sysomos Social listening has evolved tremendously over the past decade — and the next couple of years seem poised to present even more massive technological breakthroughs in the industry. In particular, marketers should keep an eye on these three areas — visual search, artificial intelligence…

    Digiday- 19 readers -
  • How Intel harnesses social listening during a crisis

    … By David Berkowitz, chief strategy officer, Sysomos When a crisis hits, how can you weather it? Rick Reed, a social media program manager and media psychology PhD at Intel Corp, has experienced his fair share of surprises — including a few that would test the mettle of any marketer or enterprise. However, when digital disaster strikes, Reed…

    Digiday- 20 readers -
  • Why social listening isn’t just for marketers anymore

    … by David Berkowitz, chief strategy officer, Sysomos It’s time for social listening to escape the confines of marketing departments. While the responsibility for managing social listening should lie with marketing or research managers, the applications for it are increasingly broad. Here are some of the questions social searching and listening…

    Digiday- 16 readers -
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