T Brand Studio

  • The Best Content Marketing of 2016

    … really odd, and when enough people respond to something odd, it becomes ingenious. 7. The entire Deadpool marketing campaign Movie marketing has a tendency to blur together—cool trailer, deep-voice narration, that wobbly symphony noise that Hans Zimmer uses in every soundtrack. In fact, most movies nowadays kind of blur together. They stick…

    Jordan Teicher/ The Content Strategistin Content- 45 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    … who get by on political alliances and favors get in the way of good creative getting done.” It’s especially crucial that publishers spawn in-house branded content studios as they face arguably more volatility than all other media industries. T Brand Studio, the custom content unit of The New York Times, started in 2014 with the purpose of creating…

    Aaron Orendorff/ The Content Strategist- 17 readers -
  • How The New York Times Took Native Advertising Global

    … Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off…

    Jordan Teicher/ The Content Strategist- 32 readers -
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