T Brand Studio

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … respondent, summed it up best: “I think [native advertising] works only if it’s relevant, only if this stuff actually makes sense.” This is a modified excerpt from our latest report, “Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC.” Download your free copy of the full report by filling out the form below. The post 3 Ways Brands Can Make Native Advertising More Effective in 2017 appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 27 readers -
  • The Best Content Marketing of 2016

    … really odd, and when enough people respond to something odd, it becomes ingenious. 7. The entire Deadpool marketing campaign Movie marketing has a tendency to blur together—cool trailer, deep-voice narration, that wobbly symphony noise that Hans Zimmer uses in every soundtrack. In fact, most movies nowadays kind of blur together. They stick…

    Jordan Teicher/ The Content Strategistin Content- 35 readers -
  • How The New York Times Took Native Advertising Global

    … as an editor, this was a fascinating project, and we won a few industry awards for it. So it was the perfect combination of a happy client, overperforming digital content, and an extremely cool project to work on. What other major publishers do you think do a good job creating native ads? And why do you think so? I think Quartz and The Atlantic have…

    Jordan Teicher/ The Content Strategist- 23 readers -
  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 26 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 24 readers -
  • The Top 10 Brand Editors of 2014

    … unrecognized. But as the quality of some corporate content has improved, it’s time to give brand editors their due. Here are 10 who got our attention in 2014. Adam Aston — Editorial Director, T Brand Studio The New York Times held out against native ads for a long time, but when they dipped their toes in, Adam Aston was at the forefront…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … being me, and I shuffled onstage to tell one of the most embarrassing stories of my life and have it workshopped. Don’t judge me (and skip to 18:30 to see the carnage unfold). In arguably the best session of the day, two marketers—Debra Russeth, HSBC’s VP of marketing, and OneSpot CEO Steve Sachs—shed a rare light on how brands can tie their content…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web