T Brand Studio

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology…

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • How The New York Times Took Native Advertising Global

    … Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off…

    Jordan Teicher/ The Content Strategist- 21 readers -
  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 26 readers -
  • The Top 10 Brand Editors of 2014

    … writing the second season of HBO’s Silicon Valley. In 2015, the former Newsweek tech editor will be taking over as editor of Valleywag, Gawker Media’s controversial tech gossip site. It’s a clichéd buzzword, but “disrupt” is what comes to mind when you think of what Lyons has accomplished in the ever-evolving media business. Jay Moye — Senior Writer…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … being me, and I shuffled onstage to tell one of the most embarrassing stories of my life and have it workshopped. Don’t judge me (and skip to 18:30 to see the carnage unfold). In arguably the best session of the day, two marketers—Debra Russeth, HSBC’s VP of marketing, and OneSpot CEO Steve Sachs—shed a rare light on how brands can tie their content…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
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