T Brand Studio

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … and giving Jeff Jarvis a panic attack on Twitter. The New York Times—a late entrant into the native ad game in January 2014—has grown its native ad shop, T Brand Studio, into a 100-employee operation that pursues full-service agency deals. The Daily Beast now gets 90 percent of its ad revenue from native ads. Most brands have made native advertising…

    Joe Lazauskas/ The Content Strategist- 34 readers -
  • How The New York Times Took Native Advertising Global

    … of native/branded content. The market is smaller, too, purely geographically, which is reflected in many of the companies’ budgets. In the U.S. every major media company has already launched a content studio. I think the craze in Europe is still to take off, which would respectively affect the audiences. As everywhere, consumers here are tired…

    Jordan Teicher/ The Content Strategist- 28 readers -
  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 27 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    …, and it isn’t overly hard to do.” It’s a sentiment echoed by Stephanie Losee, managing editor at Dell, which has twice run branded content in The New York Times. “Audiences don’t need or want to be tricked. Metrics show audiences click on and share great content, no matter who pays for or publishes it.” Quality Rules Sponsored content may not be objective…

    Tessa Wegert/ The Content Strategistin Content- 25 readers -
  • The Top 10 Brand Editors of 2014

    … unrecognized. But as the quality of some corporate content has improved, it’s time to give brand editors their due. Here are 10 who got our attention in 2014. Adam Aston — Editorial Director, T Brand Studio The New York Times held out against native ads for a long time, but when they dipped their toes in, Adam Aston was at the forefront…

    Yael Grauer/ The Content Strategistin Content- 39 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … from Vox Media, and Andrew Greenwood of Genpact gave a crash course in how brands can get in on the multimedia revolution. This panel also doubled as a hilarious stand-up comedy session for Wilson. (Check out the recap here.) The following panel tackled one of the biggest questions facing content marketers today: How can brands publish at the speed…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
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