T Brand Studio

  • Infographic: The State of the Media Industry

    … this study stand out for content marketers is its inclusion of insights from leaders of small businesses and blogs—not just the BuzzFeeds and Forbes of the world. Here, we’ll break the report down into two major media trends that are revolutionizing modern marketing: the rise of native advertising and the increasing importance of mobile content. Let’s…

    Amanda Walgrove/ The Content Strategist- 23 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 19 readers -
  • The Top 10 Brand Editors of 2014

    … unrecognized. But as the quality of some corporate content has improved, it’s time to give brand editors their due. Here are 10 who got our attention in 2014. Adam Aston — Editorial Director, T Brand Studio The New York Times held out against native ads for a long time, but when they dipped their toes in, Adam Aston was at the forefront…

    Yael Grauer/ The Content Strategistin Content- 36 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of news? This panel featured a fascinating odd couple duo: Stacie Grissom, editor-in-chief of BarkPost, and Adam “Patches and Pipes” Aston, editorial director of T Brand Studio, The New York Times‘ sponsored content shop. (Check out the recap here.) To break things up after a couple of heavy discussions and recenter our minds on the art…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • Can Brands Really Publish at the Speed of News?

    … Senior Pup Parents Understand” to reported articles such as “What It’s Like for Dogs in Iraq, Told By a Veteran.” By now, the site is a well-oiled machine. The staff consists of a few full-time writers and approximately 20 freelancers. Still, when brands come in as partners, challenges pop up. For example, BarkPost is working with Sony to help…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
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