T Brand Studio

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … respondent, summed it up best: “I think [native advertising] works only if it’s relevant, only if this stuff actually makes sense.” This is a modified excerpt from our latest report, “Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC.” Download your free copy of the full report by filling out the form below. The post 3 Ways Brands Can Make Native Advertising More Effective in 2017 appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategist- 35 readers -
  • The Best Content Marketing of 2016

    … really odd, and when enough people respond to something odd, it becomes ingenious. 7. The entire Deadpool marketing campaign Movie marketing has a tendency to blur together—cool trailer, deep-voice narration, that wobbly symphony noise that Hans Zimmer uses in every soundtrack. In fact, most movies nowadays kind of blur together. They stick…

    Jordan Teicher/ The Content Strategistin Content- 44 readers -
  • How The New York Times Took Native Advertising Global

    …. It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than, traditional journalism. Cue the inevitable link to Melanie Deziel’s paid post for Netflix and Orange Is the New Black about the female prison system. To stay one step ahead…

    Jordan Teicher/ The Content Strategist- 31 readers -
  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 27 readers -
  • The Top 10 Brand Editors of 2014

    … unrecognized. But as the quality of some corporate content has improved, it’s time to give brand editors their due. Here are 10 who got our attention in 2014. Adam Aston — Editorial Director, T Brand Studio The New York Times held out against native ads for a long time, but when they dipped their toes in, Adam Aston was at the forefront…

    Yael Grauer/ The Content Strategistin Content- 40 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of news? This panel featured a fascinating odd couple duo: Stacie Grissom, editor-in-chief of BarkPost, and Adam “Patches and Pipes” Aston, editorial director of T Brand Studio, The New York Times‘ sponsored content shop. (Check out the recap here.) To break things up after a couple of heavy discussions and recenter our minds on the art…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
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