T Brand Studio

  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 21 readers -
  • The Top 10 Brand Editors of 2014

    … When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. Those editors are shooting for National Magazine Awards, living on coffee and takeout. Brand editors, on the other hand, despite having the power to make or break a brand’s content marketing efforts, often go…

    Yael Grauer/ The Content Strategistin Content- 34 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of news? This panel featured a fascinating odd couple duo: Stacie Grissom, editor-in-chief of BarkPost, and Adam “Patches and Pipes” Aston, editorial director of T Brand Studio, The New York Times‘ sponsored content shop. (Check out the recap here.) To break things up after a couple of heavy discussions and recenter our minds on the art…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • Can Brands Really Publish at the Speed of News?

    … We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…

    Jordan Teicher/ The Content Strategistin Content- 3 readers -
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