T Brand Studio

    • The Best Content Marketing of 2016

      This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks.

      Jordan Teicher/ The Content Strategistin Content- 28 readers -
    • 3 Ways Brands Can Make Native Advertising More Effective in 2017

      When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter.

      Joe Lazauskas/ The Content Strategist- 24 readers -
  • How The New York Times Took Native Advertising Global

    … Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off…

    Jordan Teicher/ The Content Strategist- 20 readers -
  • Infographic: The State of the Media Industry

    … this study stand out for content marketers is its inclusion of insights from leaders of small businesses and blogs—not just the BuzzFeeds and Forbes of the world. Here, we’ll break the report down into two major media trends that are revolutionizing modern marketing: the rise of native advertising and the increasing importance of mobile content. Let’s…

    Amanda Walgrove/ The Content Strategist- 24 readers -
  • The Top 10 Brand Editors of 2014

    … unrecognized. But as the quality of some corporate content has improved, it’s time to give brand editors their due. Here are 10 who got our attention in 2014. Adam Aston — Editorial Director, T Brand Studio The New York Times held out against native ads for a long time, but when they dipped their toes in, Adam Aston was at the forefront…

    Yael Grauer/ The Content Strategistin Content- 36 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of news? This panel featured a fascinating odd couple duo: Stacie Grissom, editor-in-chief of BarkPost, and Adam “Patches and Pipes” Aston, editorial director of T Brand Studio, The New York Times‘ sponsored content shop. (Check out the recap here.) To break things up after a couple of heavy discussions and recenter our minds on the art…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • Can Brands Really Publish at the Speed of News?

    …-in-chief Stacie Grissom and Adam Aston, Editorial Director at The New York Times’ T Brand Studio, spoke about what it takes to feed readers with content that feels fresh and new. Hijacking a cultural moment can lead to short-term gains in exposure—think Oreo’s ‘Dunk in the Dark” tweet from the 2013 Super Bowl—but publishing at the speed of news…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
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