T Brand Studio

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … and giving Jeff Jarvis a panic attack on Twitter. The New York Times—a late entrant into the native ad game in January 2014—has grown its native ad shop, T Brand Studio, into a 100-employee operation that pursues full-service agency deals. The Daily Beast now gets 90 percent of its ad revenue from native ads. Most brands have made native advertising…

    Joe Lazauskas/ The Content Strategist- 35 readers -
  • The Best Content Marketing of 2016

    … be able to report on both sides of a complex issue with honesty and credibility. They can, however, educate and entertain. With this native feature produced by The New York Times’ T Brand Studio, Goldman Sachs has accomplished that feat by looking at the future of automobile technology and economics. We’ve covered the stellar reputation of T Brand…

    Jordan Teicher/ The Content Strategistin Content- 45 readers -
  • Why Publishers Are a Huge Threat to Ad Agencies

    … who get by on political alliances and favors get in the way of good creative getting done.” It’s especially crucial that publishers spawn in-house branded content studios as they face arguably more volatility than all other media industries. T Brand Studio, the custom content unit of The New York Times, started in 2014 with the purpose of creating…

    Aaron Orendorff/ The Content Strategist- 16 readers -
  • How The New York Times Took Native Advertising Global

    … Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off…

    Jordan Teicher/ The Content Strategist- 32 readers -
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