T Brand Studio

  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology…

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • The Best Content Marketing of 2016

    … very own Deadpool issue. The movie made $760 million, which can’t all be traced to marketing, but it’s tough to deny that the campaign brought new energy to a superhero genre beholden to safe blockbusters. 6. Goldman Sachs/T Brand Studio: ‘Cars 2025‘ We like to stress that brands shouldn’t try to do hard journalism, because they likely won’t…

    Jordan Teicher/ The Content Strategistin Content- 29 readers -
  • How The New York Times Took Native Advertising Global

    …. It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than, traditional journalism. Cue the inevitable link to Melanie Deziel’s paid post for Netflix and Orange Is the New Black about the female prison system. To stay one step ahead…

    Jordan Teicher/ The Content Strategist- 21 readers -
  • Infographic: The State of the Media Industry

    … take a look at how these strategies have developed in the past year. Native advertising This past year was when native advertising really became a bonafide component of content marketing.The New York Times launched its T Brand Studio, The Wall Street Journal debuted WSJ. Custom Studios, and BuzzFeed continues to rake in six-figure sums from ad…

    Amanda Walgrove/ The Content Strategist- 25 readers -
  • The Top 10 Brand Editors of 2014

    … the production of a steady stream—up to 20 posts a day—of shareable content, from heavily reported articles to light-hearted puppy pics and memes. That’s what the Internet is for, right? Tomas Kellner — Managing Editor, GE Reports GE’s award-winning online magazine, GE Reports, succeeds by focusing on tech, business, and innovation—not on advertising…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • Can Brands Really Publish at the Speed of News?

    … We can all agree the speed of news isn’t slowing down anytime soon. News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge. How do you stay relevant while still producing high-quality content? At last week’s Contently Summit, BarkPost editor…

    Jordan Teicher/ The Content Strategistin Content- 4 readers -
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