Tablespoon

  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    …. But something magical can happen when companies look outside their own walls for ideas from agencies, independent creatives, and freelancers. Take General Mills, who decided to break their own in-house content Jello-mold when building their site Tablespoon. “While we did have Betty Crocker and all of these large assets and and skilled content…

    Natalie Burg/ The Content Strategist- 13 readers -
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