• While We’re Going After Fake News, How About Ad Scams, Too?

    … is also being overrun with clickbait sites promoted by Outbrain and Taboola that exist to lure readers of legitimate news in order to rack up page views. Between fake ads and clickbait, digital advertising is looking like the Wild West. With no sheriff on the horizon, the responsibility will fall to publishers to improve the ad and media experience…

    AllTwitterin Social Facebook How To's- 34 readers -
  • How Did RevContent Beat Taboola?

    … households. Since their acquisition of the largest content recommendation network in Europe, the international growth has exploded. Branded publishers and advertisers alike love working with their team: “In tests, Revcontent tripled the returns we were getting from Taboola.” – Etienne Uzac, CEO, Newsweek “In a true partnership based on shared…

    Pace Lattin/ Performance Marketing Insiderin How To's- 19 readers -
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