• How Did RevContent Beat Taboola?

    … In the technology field, companies and brands rise at rapid rates, and Revcontent quickly grew in the competitive content recommendation space. And they can back that growth up with statistics. According to Quantcast, Revcontent went from 0 to 90% of the US audience reach in 2 years – making them one of, if not the largest content…

    Pace Lattin/ Performance Marketing Insiderin How To's- 8 readers -
  • An Affiliate Marketer’s Guide to Advertising on Taboola

    … Even though you may not realise it, if you visit big online publications like the Daily Mail Online, Elle magazine, Time and the Weather Channel, you’ve already encountered Taboola. Theirs is the business behind those clickable thumbnail links in your sidebar: the ones usually labelled ‘Don’t miss’ and featuring stories about One Direction…

    Daily Conversionsin Affiliate Paid Search- 55 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 18 readers -
  • Damn It, Native Advertising, Grow Up Already

    … at cleaning up their content, they’re still going about it the wrong way. The incentives are all wrong. Because content discovery networks charge marketers in a Cost Per Click (CPC) manner and publishers get paid on a per click basis, the only real incentive is on the click. That means that the marketer will use almost any means at his or her disposal…

    Chad Pollitt/ Relevance- 21 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … think of native advertising or content discovery they think of networks like Taboola, Adblade or Outbrain. It’s not surprising because these networks are quickly growing and proving to be significant revenue drivers for publishers. They’re also particularly effective at scaling and amplifying content discovery in an economical way. Sponsored…

    Chad Pollitt/ Relevancein Paid Search Content- 22 readers -
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