Taboola

  • How Did RevContent Beat Taboola?

    … households. Since their acquisition of the largest content recommendation network in Europe, the international growth has exploded. Branded publishers and advertisers alike love working with their team: “In tests, Revcontent tripled the returns we were getting from Taboola.” – Etienne Uzac, CEO, Newsweek “In a true partnership based on shared…

    Pace Lattin/ Performance Marketing Insiderin How To's- 13 readers -
  • An Affiliate Marketer’s Guide to Advertising on Taboola

    … Even though you may not realise it, if you visit big online publications like the Daily Mail Online, Elle magazine, Time and the Weather Channel, you’ve already encountered Taboola. Theirs is the business behind those clickable thumbnail links in your sidebar: the ones usually labelled ‘Don’t miss’ and featuring stories about One Direction…

    Daily Conversionsin Affiliate Paid Search- 64 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … In September, Yahoo launched Yahoo Recommends, a content recommendation tool for publishers to keep readers on site. How successful has it been? According to Datanyze, adoption of the Yahoo Recommends platform is growing and the company is targeting top publishers. Datanyze, which tracks activity for roughly 25 million websites, found…

    Justin Lafferty/ Inside Facebook- 21 readers -
  • Damn It, Native Advertising, Grow Up Already

    … to a conversion of some type and optimization would ensue. If content discovery networks dropped their CPC schemes and implemented a Cost Per Engagement (CPE) model instead, marketers, publishers and the networks themselves would be incentivized to deliver actual good content that engages readers and leads to real action. This is how organic channels…

    Chad Pollitt/ Relevance- 29 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … for it? They’re not likely to hang around for very long at all, but for possibly one to four more clicks. Solutions like BrightInfo and Roost give marketers the ability to serve up relevant content to website visitors in real-time based on which pages they’ve already visited. This is done in a push or pop-up manner. The technology intelligently indexes…

    Chad Pollitt/ Relevancein Paid Search Content- 27 readers -
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