Taboola

  • How Did RevContent Beat Taboola?

    … households. Since their acquisition of the largest content recommendation network in Europe, the international growth has exploded. Branded publishers and advertisers alike love working with their team: “In tests, Revcontent tripled the returns we were getting from Taboola.” – Etienne Uzac, CEO, Newsweek “In a true partnership based on shared…

    Pace Lattin/ Performance Marketing Insiderin How To's- 10 readers -
  • An Affiliate Marketer’s Guide to Advertising on Taboola

    Even though you may not realise it, if you visit big online publications like the Daily Mail Online, Elle magazine, Time and the Weather Channel, you’ve already encountered Taboola. Theirs is the business behind those clickable thumbnail links in your sidebar: the ones usually labelled ‘Don’t miss’ and featuring stories about One Direction and Myleene Klass.

    Daily Conversions- 57 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … In September, Yahoo launched Yahoo Recommends, a content recommendation tool for publishers to keep readers on site. How successful has it been? According to Datanyze, adoption of the Yahoo Recommends platform is growing and the company is targeting top publishers. Datanyze, which tracks activity for roughly 25 million websites, found…

    Justin Lafferty/ Inside Facebook- 19 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 24 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … and visitors. Third party services and tools like Zemanta and Cision are cropping up around these and other networks allowing brands to tap into several at once and at negotiated rates. Users of these networks are finding them to be exceptionally effective in many ways, too. Visitors coming through Taboola view 111 percent more pages per session…

    Chad Pollitt/ Relevancein Paid Search Content- 24 readers -
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