• How Did RevContent Beat Taboola?

    … In the technology field, companies and brands rise at rapid rates, and Revcontent quickly grew in the competitive content recommendation space. And they can back that growth up with statistics. According to Quantcast, Revcontent went from 0 to 90% of the US audience reach in 2 years – making them one of, if not the largest content…

    Pace Lattin/ Performance Marketing Insiderin How To's- 18 readers -
  • An Affiliate Marketer’s Guide to Advertising on Taboola

    … shout publicly about its pricing, the company points out that using their service could ultimately work out cheaper than campaigns based on paid search results and banner ads. As the promotional material points out, Taboola has a high rate of post-click page views and a lower CPC or CPA than conventional approaches (in 2014 its CPC was apparently…

    Daily Conversionsin Affiliate Paid Search- 68 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 22 readers -
  • The Best WordPress Plugins for Business 2014

    … Every year we test a ton of WordPress plugins. We manage over 30 installations of WordPress for business clients and constantly strive to identify and implement plugins to help drive business results. We have also designed our own themes from scratch and developed WordPress plugins for several clients (as well as our own). We’ve been working…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 22 readers -
  • Damn It, Native Advertising, Grow Up Already

    … as a promotion channel. Most brands aren’t interested in having their content show up next to a racy image of Kim Kardashian. Many of these native ad units look like spam to many readers. They’re often bait-and-switch offenders to the poor folks duped into clicking on them. The end result? They bounce. How does that help anyone? The publisher just got…

    Chad Pollitt/ Relevance- 36 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … Content Distribution, Content Promotion, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor. Marketers from all stripes are experimenting with many different…

    Chad Pollitt/ Relevancein Paid Search Content- 31 readers -
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