Taboola

  • How Did RevContent Beat Taboola?

    … households. Since their acquisition of the largest content recommendation network in Europe, the international growth has exploded. Branded publishers and advertisers alike love working with their team: “In tests, Revcontent tripled the returns we were getting from Taboola.” – Etienne Uzac, CEO, Newsweek “In a true partnership based on shared…

    Pace Lattin/ Performance Marketing Insiderin How To's- 12 readers -
  • An Affiliate Marketer’s Guide to Advertising on Taboola

    … shout publicly about its pricing, the company points out that using their service could ultimately work out cheaper than campaigns based on paid search results and banner ads. As the promotional material points out, Taboola has a high rate of post-click page views and a lower CPC or CPA than conventional approaches (in 2014 its CPC was apparently…

    Daily Conversionsin Affiliate Paid Search- 64 readers -
  • Yahoo Recommends Gaining Steam Among Top Publishers

    … that while Yahoo is still a minor player compared to Outbrain and Taboola, it’s gaining traction among the top 1,000 sites indexed by Alexa. You can see that while overall, Yahoo Recommends has a 1.5 percent market share in the content recommendation space, their highest penetration comes at the top. CNet, Business Insider, The Verge and CBS News are some…

    Justin Lafferty/ Inside Facebook- 21 readers -
  • The Best WordPress Plugins for Business 2014

    …, handy keyboard shortcuts requiring just two taps. Advanced Custom Fields – Make it easy for administrators, authors and editors to customize your website by simplifying its administration. ACF is simple to implement and highly customizable. Buy the additional licensed add-ons for some incredible features. Akismet – WordPress’ most popular…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 17 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 28 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … and visitors. Third party services and tools like Zemanta and Cision are cropping up around these and other networks allowing brands to tap into several at once and at negotiated rates. Users of these networks are finding them to be exceptionally effective in many ways, too. Visitors coming through Taboola view 111 percent more pages per session…

    Chad Pollitt/ Relevancein Paid Search Content- 25 readers -
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