Taco Bell

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value menu" items. Taco Bell serves more than 2 billion customers each year in more than 6,500 restaurants mostly in the U.S., more than 80 percent of which are owned and operated by independent franchisees.
Posts about Taco Bell
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and more than 66 percent of Snapchat’s 150 million users post every day. Engagement is the keyword for both Snapchat sales folks and the brands that jump on board. The most effective Snapchat campaigns are silly, entertaining and sometimes even mindless. For example, on Cinco de Mayo, Taco Bell released a sponsored lens that turned people’s heads…

    AllTwitterin Facebook- 22 readers -
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … their products? The key is to offer the consumer something fun and frictionless that adds value to the conversation without interrupting it. Like Taco Bell, brands like Citi, Maybelline and Lilly Pulitzer have begun testing shared media campaigns, and the results are blowing away traditional mobile advertising response rates. Audience participation rates…

    AllFacebookin Social- 23 readers -
  • Beating the Challenges of Social Programming

    … by the wayside. Make sure your brand has a clear personality and tone. Taco Bell has perfected this strategy with its fan-centric consistency and innovative posting. Southwest Airlines has enhanced its credibility by being highly responsive to its customers. Programming social platforms is often an imperfect and evolving process, but with clear…

    Inside Facebookin Social Facebook Twitter YouTube- 17 readers -
  • Why Snapchat Is Here to Stay

    … consideration risk missing a trick. The potential for brand owners is significant. Snapchat is now the application of choice for younger mobile users. It reaches 41 percent of 18- to 34-year-olds in the U.S., compared with the 6 percent reached by the top 15 TV networks, Nielsen data shows. But use is growing among older users, too—one-half of new…

    AllFacebookin Facebook Twitter YouTube- 20 readers -
  • Are Emojis Cool In Your Marketing Communications? 😎

    … as the word of the year! But they are being used effectively by some marketers! In fact, Brands have increased usage of emojis by 777% since January of 2015 Tweet This!. This infographic from Signal walks through many examples of use. Bud Light, Saturday Night Live, Burger King, Domino’s, McDonald’s, and Taco Bell have incorporated emojis…

    Douglas Karr/ Marketing Technology Blog- 41 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface. Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above…

    David Cohen/ AllFacebookin Facebook- 19 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform…

    AllTwitterin Facebook YouTube- 14 readers -
  • Instagram Adding Video to Carousel Ads

    … Instagram is beta-testing the addition of video to its carousel ads. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that Taco Bell, ASOS, Macy’s and Airbnb are among the advertisers involved in the beta-test, and the feature will be made more widely available “in the coming weeks.” Instagram carousel ads…

    David Cohen/ AllTwitterin Social Facebook- 44 readers -
  • Insane Story of the Day: eBay Started as an Ebola Site

    After spending way too much time playing with the Way Back Machine, Fortune’s Erin Griffith came away with an amazing scoop: eBay started as a website about Ebola. In 1995, ebay.com was just another quirky domain on the young web. As Griffith reports, entrepreneur Pierre Omidyar only bought it when his first choice, echobay.com, wasn’t available.

    Joe Lazauskas/ The Content Strategist- 11 readers -
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