Tag Management

  • The Future of Analytics – Ask the Experts

    … what we want them to do for us. James Cornwall – The Future of DMP & Customer As head of members, insights and analytics for Zipcar International. James is responsible for Zipcars global measurement and performance worldwide. In his role he is leading the measurement strategy and optimisation framework to drive international business customer…

    Samantha Noble/ State of Digital- 24 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … certainly costing you in efficiency, governance, performance and ultimately, accuracy in your resulting data sets. Here are 8 reasons why, if you haven't yet made the jump to a tag management system (TMS), now is probably the time. 1. Minimize IT Dependence Notice I didn't say "eliminate" IT dependence. The concept of a tag management solution…

    David Booth/ Marketing Land- 24 readers -