Tag Management

  • The Future of Analytics – Ask the Experts

    … Estimated reading time: 12 minutes, 4 seconds If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make…

    Samantha Noble/ State of Digital- 31 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … certainly costing you in efficiency, governance, performance and ultimately, accuracy in your resulting data sets. Here are 8 reasons why, if you haven't yet made the jump to a tag management system (TMS), now is probably the time. 1. Minimize IT Dependence Notice I didn't say "eliminate" IT dependence. The concept of a tag management solution…

    David Booth/ Marketing Land- 31 readers -
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