Tag Management

  • The Future of Analytics – Ask the Experts

    … Estimated reading time: 12 minutes, 4 seconds If we look back over the past five years, we have seen some huge changes across the digital marketing landscape and one of the areas that we have seen significant changes is in the world of analytics. From call tracking and tag management to attribution and DMPs, we have seen them all make…

    Samantha Noble/ State of Digital- 18 readers -
  • 8 Reasons To Start Using Tag Management, If You Haven’t Already

    … the rest of your day. 3. Increase The Accuracy Of Your Data Perhaps one of the most commonly heard phrases when the subject of data and analytics comes up is, "I don't really trust the data." (This is especially true when the data suggest an action you might disagree with!) Data accuracy is indeed a problem when the tags generating a hefty portion…

    David Booth/ Marketing Land- 16 readers -