Talklocal

  • Displacement and Measuring the Unknown in Multi-Device, Multi-Channel Marketing Attribution

    …. And, these displacement-based attribution strategies help marketers stay in step with consumers no matter where the changing technology landscape takes them. Manpreet Singh is Founder and President of TalkLocal, a local startup with apps on iPhone and Android which help consumers find and speak to high-quality local professionals in minutes. Follow him @MSinghCFA. …

    Street Fight- 11 readers -
  • Labor Issues Aren’t the Only Hazard in Uber’s Business Model

    … these Uber-for-X misfits will still win big with partnerships and buyouts to join the multi-vertical brands better suited to their industries. And in that way, Uber-for-X innovators of every stripe are doing a great service to the local tech space by bringing promising verticals into the on-demand space and the digital era. Manpreet Singh is Founder and President of TalkLocal, a local startup with apps on iPhone and Android which help consumers find and speak to high-quality local professionals in minutes. Follow him @MSinghCFA. …

    Street Fight- 10 readers -
  • The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

    … is a Chipotle, a service that positions itself as the ethical alternative, satisfying consumers’ needs while easing their conscience. With my own business, TalkLocal, we’ve positioned ourselves as the ethical alternative to local on-demand as a whole. Our brand messaging highlights how making phone calls more efficient helps businesses and consumers…

    Street Fight- 8 readers -
  • Lessons Learned From the Call Analytics Trenches

    … and Ipsos 2013 research. But more elucidating than hearing the personal dramas of people’s everyday lives is bearing witness to people connecting in a digital world that — based on conversations and business feedback — remains very unfamiliar territory. Here is what I’ve learned: 1. Apparently, the public has grossly over-estimated the ability…

    Street Fight- 5 readers -
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