• Displacement and Measuring the Unknown in Multi-Device, Multi-Channel Marketing Attribution

    …. And, these displacement-based attribution strategies help marketers stay in step with consumers no matter where the changing technology landscape takes them. Manpreet Singh is Founder and President of TalkLocal, a local startup with apps on iPhone and Android which help consumers find and speak to high-quality local professionals in minutes. Follow him @MSinghCFA. …

    Street Fight- 13 readers -
  • Labor Issues Aren’t the Only Hazard in Uber’s Business Model

    … business plans and pitches — sparking a boom of Uber-like innovation and investment. The problem is: Uber-for-X isn’t for everything, because neither its single-service model nor its brand-building potential are easily transferable. Uber-for-X innovators and investors be warned: several elements of Uber’s market inoculated it against three hazards…

    Street Fight- 15 readers -
  • The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

    …, and at minimal cost — even if they lose a few quality contractors in the process. Race-to-the-bottom pricing is just one trend in the local on-demand industry which disincentivizes contractors, Another equally insidious startup tendency is to ensure brand loyalty by prohibiting contractors from marketing their services to the platform users that hire…

    Street Fight- 8 readers -
  • Lessons Learned From the Call Analytics Trenches

    … It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time. No, I’m not from the NSA — I’m the founder of TalkLocal, a local services marketplace that connects consumers to the right businesses by phone. Since call…

    Street Fight- 11 readers -
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