Tamara Gaffney

  • Facebook Continues to Outpace Google in Click-Through Rates

    …) more relevant than Google’s display ads, the majority of which run on YouTube (17 percent), ADI posited. Google+ (6 percent) and Pinterest (6 percent) were the next-best-rated, so Google is undoubtedly feeling the heat. Adobe Digital Index principal analyst Tamara Gaffney added: Facebook ad CTRs rose 35 percent year-over-year, indicating that targeting efforts are paying off. Marketers are using the platform more, and impressions are rebounding. Readers: What did you think of the latest findings by Adobe Digital Index? …

    David Cohen/ Inside Facebookin Social Google Facebook Twitter YouTube- 20 readers -